Audio giant Audacy is announcing Audacy Sports, carving out a new umbrella brand which consolidates and represents the company’s considerable sports offerings. Constructed specifically for advertisers, the unit intends to provide “an aggregated menu of offerings that would otherwise have been divided across radio, streaming and podcast verticals.”
Lee Davis is Audacy’s SVP/Sports Monetization. “We were just missing an opportunity in expressing what we are to the advertising community,” he said. “The way we were going to market was a little clunky, and this made it much more seamless.”
Audacy operates an impressive empire of sports stations, brands, and ownership of event coverage. The radio networks contains 40 owned-and-operated sports stations and affiliates. The Audacy app features 160 sports channels, and the company’s podcast network offers 600 titles and live events. Audacy is MLB’s official audio and podcast partner.
These substantial assets will be repackaged into national advertising categories, the biggest of which are consumer packaged goods, automotive, and sports betting.
The launch date is today (April 25), coinciding with the three-day NFL Draft.
