0

Audioboom (re)-launches Audioboom Studios; Brendan Regan to lead it

Audioboom announces the launch of Audioboom Studios as of October 1, reminding us of a previous Audioboom Studios which we reported on in 2018. Whether revived, continued, or reinvented, Brendan Regan will run it — he is formerly Executive Vice President, Global Content & Production, and he picks up a new C-level title: Chief Content Officer.  Continue Reading

0

Borrell: 2022 double-digit ad growth for streaming audio; reduction forecast for radio

To promote an upcoming webinar next Tuesday, October 12, Borrell Associates has released projections of advertising recovery across 17 media categories. In it, radio is projected to experience negative growth, while streaming audio is predicted to grow ad revenue positively. Click for an explanatory graphic. Continue Reading

0

Downloads up, audience down (Podtrac) and RAIN Remix of September ranker

In Podtrac’s Top Podcast Publishers monthly ranker for September, out this week, we learn that average audience was down month-over-month, and average downloads were up. We present the Podtrac ranker, and the RAIN Remix — which re-sorts the list by average number of plays, and listeners, per show for each publisher. Click through for details and charts. Continue Reading

0

Spotify expands Audience Network; plans self-serve podcast ad buying

In a multi-faceted, wide-ranging announcement, Spotify is expanding its audience network to Anchor podcasts, and plans other moves intended to benefit creators and advertisers. The overall thrust is to broaden the range of podcasts and advertisers, and facilitate how those groups do business on the platform. Spotify is also the first company to join a presitigious consortium focused on digital media safety. Continue Reading