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Midroll: 50% of podcast ad revenue is from national brands (Webinar)

In a webinar co-produced and hosted by RAIN, Midroll executives noted that 50% of Midroll’s podcast revenue is now attributed to national brand advertising. That figure represents a moment of balance indicating that brand advertisers are increasingly recognizing podcasts as important marketing venues. The webinar is available for streaming. Continue Reading

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Webcast listening in June; +10% year-over-year (Webcast Metrics)

Positioning of the leaders remained the same in June stream listening, according to the just-released report from Triton Digital’s Webcast Metrics Ranker, a comparison of stream listening volume among Triton’s top 20 clients. The group as a whole lost 4% in overall listening compared to May. Continue Reading

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Panoply exits content business; focus on tech platform; Slate Group head exits to form new audio company

Less than a week after the IAB Podcast Upfront, at which Panoply was a presenter, that organization has dramatically changed strategy and structure. Panoply, which creates podcasts and hosts them (both its own shows and those produced by others), is severing its content operation, and becomes a podcast advertising/technology company. Continue Reading

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iHeartMedia to acquire Stuff Media, publisher of HowStuffWorks podcast network

iHeartMedia announced plans to acquire Stuff Media, the publisher behind HowStuffWorks and other premium podcast content. As a result of the deal, iHeart will be able to leverage Stuff Media’s original content, programming, and podcast management team to continue growing the joint operations. Continue Reading

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MusicWatch report sees steady growth in music subscribers, but raises questions behind the data

Monthly streaming music subscribers in the United States now number 51 million, according to a new report from MusicWatch. The report, provided exclusively to Billboard, found that the subscriber base has nearly doubled from the end of 2016. However, MusicWatch did provide a few caveats for the growth. Continue Reading

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Copyright overhaul succeeds in Europe’s Parliament, including controversial “value gap” measure

European Parliament has voted to adopt a sweeping copyright reforms, including big changes to enforcing copyright infringements and unlicensed music on digital platforms. Despite efforts to overhaul EU copyright law falling short earlier this year, the governing body voted heavily in favor of the changes this time, 438 to 226. Continue Reading