Edison Research enjoys unique status for its Podcast Metrics rankers of U.S. and UK podcasts. Since those rankers are derived from surveys, not from server-side download counts, no podcast in the world suffers a platform disadvantage. Now, Edison announces a Top Podcast badge, a bragging emblem for podcasts which rank in any of the three rankers published by Edison: Top 10, Top 25, and Top 50.
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“Heh. Toilet paper. Who cares?” – Ikea
Response to Demand – Acast
Insights and Highlights – Edison Research
Forever and Ever – TiME Magazine
Video Redefines Podcasting – Edison Research
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In a Wednesday webinar entitled The Podcast Consumer, data from Edison Research was unleashed in a presentation rich with numbers, charts, and full-throated advocacy for the growth, effectiveness, and importance of podcasting. Edison VP Megan Lazovick positioned Edison Research as an outright advocate for the popularity and influence of podcasting. Continue Reading
Welcoming – New York Public Radio
Targeting 1,000,000,000 (One Hundred Billion) – MiDIA Research
Supporters Support – Edison Research Continue Reading
Cross Platform Giggling – Acast
Power to the Parasocial – Edison Research
Sundown Rising – Velvet Sundown Continue Reading
Audiobook sales revenue grew by double digits in 2024. Increase in audiobook sales revenue to $2.22 billion in 2024, 13% over the previous year. Sales increases continue to be driven by digital audiobooks. Click for more research stats from Edison Research on behalf of the Audio Publishers Association. Continue Reading
In a recent edition of Edison Research Weekly Insights, a clear strategic point is laid out for podcast advertisers. Two buying options can work together or separately, depending on the advertiser’s reach strategy, and the graphic curve representing those choices is startling. Continue Reading
Edison Research unleashes another of its recurring podcast studies this week, coordinated with The Podcast Show in London. Top 25 Podcasts in the UK details the most popular shows in Q1. Plus — RAIN’s comparison to previous results of this research focus. Continue Reading
In the latest release of its iconic The Infinite Dial UK survey report, presented at this week’s The Podcast Show in London, Edison Research reports that UK consumers embrace smart devices in-home and in-car. Continue Reading
In the newly released Q1 edition of The Record — the quarterly series measuring how consumers spend their listening day with ad-supported online audio — we learn that radio rules the time spent metric, especially in older demos. Click for details, charts. Continue Reading
YouTube has launched and announced a podcast popularity chart, awkwardly named “Weekly Top Podcast Shows: Most popular podcast shows on YouTube.” The date range for this debut weekly chart is May 5-11, establishing a reporting cadence with a one-week lag. We examine and compare this ranker to recent Edison Research data on podcast popularity. Continue Reading