Jottings of note:
Shady Collaboration
Acast announced a new collaboration with Sunglass Hut, inspired by the brand’s “Find Every Shade of You,” summer campaign. The two companies will create an in-store experience catered to Naked Beauty podcast fans and general consumers. Audiences will celebrate summer with the beloved Naked Beauty host, Brooke DeVard, and creative director and makeup artist for the stars, Sir John. The event takes place on Saturday, July 27 at Sunglass Hut in Beverly Hills (356 N. Beverly Drive) and includes a live podcast recording with DeVard and Sir John, which will later be released widely as a bonus episode on the Naked Beauty feed.
Stepping Up
Podcast network The Podglomerate notifies us that Joni Deutsch has been promoted to Senior Vice President of Marketing and Audience Development. She was previously VP. Deutsch will now report directly to CEO Jeff Umbro, and will represent and market the network’s business lines. She will also oversee marketing campaigns and audience growth strategies for The Podglomerate’s clients. “The Podglomerate has become a trusted name in the podcast world given our results-driven work with podcast marketing, production, and monetization,” says Deutsch. “It’s a privilege to work alongside such a world-class team of audio professionals.
Back To Roots
John Goforth announces his departure from Magellan AI, where he has served as Chief Revenue Officer for nearly five years. Exact next-steps are undisclosed, but Goforth does say “It’s time for me to get back to my roots as a publisher.” and promises details soon. And he remains connected to Magellan AI as a strategic advisor: “With the anticipated growth of the industry and growing need for more data, analytics, insights, and measurement across the board. I’m excited to support them into the future,’ he says. In the last eight years Goforth has spent time at Midroll Media, iHeartMedia, HowStuffWorks, and WaitWhat.
Sight Is Unnecessary
“A long-held perception is that sight is needed to create product identity.” That’s John Fix, an independent consultant who spent 27 years as the media analyst for Proctor & Gamble. He osts an editorial in the Westwood One Blog (HERE) which acknowledges the sight maxim, then explains how to succeed in sightless audio. Audio creates reach and brand awareness — that’s an obvious necessity. But: “Brands are afraid that audio may not create awareness for new products because there is a belief that it is hard to talk about a product that consumers have not seen.” He outlines a detailed audio plan for brands which includes key requirements of branding, benefits, packaging, and even shelving. It’s a powerfully informative read.
July 30, 2024
