Edison’s Share of Ear audio listening survey measures time spent listening to different types of audio, among 13-22 year-olds. The classic donut chart is universally recognized as the study’s presentation format. Full Share of Ear study results are for subscribers, but Edison releases broad results each quarter.
The Share of Ear project is celebrating its 10-year anniversary with the release of a special chart. The graph below illustrates listening shares among a 10-year cohort: 13 to 22 year-olds. These respondents were born between 2002 and 2011.
Streaming Music clearly wins the time-spent contest among audio categories with a 37% share, and AM/FM takes a healthy 20% share.
Podcasts own seven percent — and it’s worth remembering that this graph measures time spent, not portion of population. Listening to one podcast a day could add up to a big percentage of people committed to the podcast category every day.
Edison’s key takeaway: “What likely jumps out quickly is the ratio of on-demand options such as streaming and YouTube as compared to linear options AM/FM and SiriusXM.” Edison emphasizes that 13-22 year-olds “spend more time listening to music on Spotify (22%) and YouTube (23%) than on AM/FM Radio (20%).”