RAIN Notes: August 7

Jottings of note:

 

Expansion

Radio and audio consultancy Jacobs Media has started up a new branch of service. Called Jacobs D.R., the new service is designed to grow digital revenue for radio stations. “As the radio industry continues to evolve, Jacobs Media has been consistently committed to helping identify solutions for our clients … So, we are pleased to announce today that we are introducing a new service: Jacobs D.R.” This enterprise will be led by the recently hired Chris Brunt, Director of AI, Digital, and Revenue Generation. The announcement says Brunt will work “from 30,000 feet,” but will also help develop budgeting, pricing, and packaging models.

 

How Do They Keep Up?

Edison Research will present new research about how listeners stay up to date with music. The theme will be explored in a webinar called The Music Discovery Report. Edison promises all-new data focusing on the specific platforms favored by the 12+ population to stay current with music. Senior Director Alex Bargiacchi will run the webinar. In addition to platform choices, the data will illuminate which audience segments do stay current. It’s free. Register HERE.

 

August 7, 2024


Brad Hill