Jottings of note:
A New Deal
Acast has inked the Casefile true crime podcast for exclusive ad sales, hosting, and distribution, moving the show from Audioboom. Casefile is Australia’s most successful podcasting export, according to Acast, and the deal will add 80-million annual listens to Acast’s global network. The show, which launched in 2016, can brag about harvesting 800 million listens total, while holding a place on Spotify’s “Podcasts of the Decade” playlist. Casefile is a classic bedroom-to-world-stage success story — although it was a living room in this instance. “This new partnership not only brings even more high-quality content to Acast, but also a massive global audience of engaged listeners for brands to connect with,” observed Acast CEO Ross Adams. The host of this show is famously anonymous, but they offer a quote as well: “Since starting as a side project in a spare room, Casefile has grown massively to reach new global audiences and we’re looking forward to joining the Acast Content Network to expand even further, both in Australia and internationally.”
The Tops
Edison Research has released its Top 50 Podcasts in the US ranker for Q3. Edison lists, which are based on surveys, are different from rankers which derive their results from server downloads, because Edison’s results can include any podcast in the world. That difference is reflected in the #1 spot –The Joe Rogan Experience — which is a Spotify exclusive. See Edison’s rundown HERE. Edison also unleashed its Q3 list of top 10 podcast networks, ranked by reach, also for Q3. Spotify reigns over that reckoning, followed by SiriusXM Podcast Network, iHeartPodcasts, and Wondery. See that one HERE.
Keys, Shifts, and Trends
UK-centered MIDiA Research put on a conversational webinar called “2024 in review — key trends and insights in the music business.” Featuring company head Mark Mulligan and Senior INdustry Analyst Tatiana Cirisano, the conversation breaks down the shifts and trends in the music industry during 2024. Watch HERE. Then, when you’re ready for the annual industry prediction ritual, register for MIDiA’s 2025 Prediction Webinar titled It’s Social’s Stage Now! Register for that one HERE.
November 19, 2024
