Spotify wraps up 2018: Drake’s the top artist (again) and more weird stats feature in marketing

Spotify is closing out the year by sharing statistics. First, the streaming service shared its top performers of 2018. Second, it has opted to promote its platform for another year with the Wrapped promotional campaign of advertisements sharing unusual or funny data points from its listeners. Continue Reading


Panoply explores the value of iTunes podcast ratings

Panoply Media’s lead data analyst, David Martin, has penned a blog post exploring the value of podcast ratings. Martin defines a rating is the number of 1-5 stars a listener gives a show, while a review is their written assessment. The podcast company’s statistics showed that about 80% of shows in the U.S. iTunes store have no ratings listed. Continue Reading