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Panoply Media partners with Veritonic for podcast ad testing

Panoply Media has entered a partnership with audio analytics company Veritonic to examine the impact of podcast advertisements across listener demographics and ad verticals. This is Veritonic’s first partnership with a podcast-exclusive platform, and the deal will take advantage of its machine listening technology. Continue Reading

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Seven podcast networks to share updates during Winter Podcast Upfront

This month, several podcast companies will unveil their latest show and talent rosters at the Winter Podcast Upfront, scheduled for February 20 at the headquarters of the United Talent Agency. The Beverly Hills event will offer advertisers, agencies, and media a look at the most recent partnerships and developments for seven podcast networks. Continue Reading

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ESPN Audio asserts sports dominance in Share of Ear stats

ESPN is reinforcing its reputation as a leading audio sports brand by releasing results from the subscription-only Share of Ear survey by Edison Research. The media company’s talk shows, live events, local broadcast radio, and podcasts are responsible for almost half (46%) of all sports radio listenership in the United States in 2018. Continue Reading