Acast, JioSaavn partner to promote podcasts around South Asia

Acast has entered a partnership with audio streaming service JioSaavn. This deal will bring Acast’s network to JioSaavn’s listeners across southern Asia. It will also offer JioSaavn access to Acast’s infrastructure, which could help Indian podcasters have a broader platform for growth and reaching audiences. Both businesses share a goal of expanding podcasting across South Asia.

“It’s Acast’s mission to bring podcasts to all ears, all over the world. We’ve been aware of the changing audio landscape in India for some time and, in JioSaavn, we’ve found the biggest and most impactful audio streaming platform in the region — dynamic, bold and ready to push boundaries, and the perfect partner to share our podcasts with,” Acast Chief Business and Strategy Officer Leandro Saucedo. “There’s an audience hungry for audio in India, and we want to help give these listeners access to the extraordinary content emerging from all corners of the world, from incredible podcasting talent and recognized publishers.”

“Podcasting is still largely nascent to consumers in the Indian market, with momentum growing quickly. The ability to grow and build new audiences, new shows, and establish pathways for brands to access both is really just beginning for our 1.3 billion potential consumer market. As the leading podcast company globally, Acast recognizes this opportunity,” said Ishani Dasgupta, lead of podcast partnerships for JioSaavn. “We’re thrilled to be partnering to integrate its robust catalogue and unique vision for content development and acquisition in India and beyond. We look forward to working closely with Acast to grow overall podcast engagement among listeners in India, as well as to join creative forces on future content that speaks to India’s diverse cultural palette.”

Anna Washenko