Advertising in music services, and ad technologies that power it.
Pandora is now testing tools to brings interactive voice advertisements to mobile. The audio company is trialing this technology with several major brands: Doritos, Ashley HomeStores, Unilever, Wendy’s, Turner Broadcasting, Comcast, and Nestle. Continue Reading
Cabana, the digital audio division of AdLarge Media, announced that it has signed a deal with Critical Frequency Network. Under this agreement, cabana will be Critical Frequency’s exclusive podcast ad sales representative. Continue Reading
Targetspot has entered a partnership with Radio France in support of the broadcaster’s public health campaign. Beginning in November, Radio France launched a geographically targeted health prevention campaign in its podcasts. Continue Reading
The latest startup in the podcast business is promising monetization through sponsorships rather than pre-recorded ads. Podcorn has officially launched its service for podcasters to acquire in-broadcast sponsorships. The strategy takes its inspiration from influencer marketing. Continue Reading
Katz Digital, an arm of the Katz Media Group, has entered a partnership with Vibenomics, a provider of streaming audio experiences. Katz will represent Vibenomics’ premium inventory for its audio out-of-home programmatic advertising marketplace. Continue Reading
Digital audio advertising platform DAX held an Upfront presentation last week. The company announced multiple new publisher deals at the event as well as a new feature for its clients. Continue Reading
Podcasts are developing a reputation for advertising success, largely on the ability of host-read ads to connect with listeners. A new service could offer even smaller podcasting operations a way to find brands to buy those advertisements, and to bring a bigger scale to the practice. Continue Reading
Magellan has released its September ranking of the top podcast advertisers. The month saw DraftKings make its debut on the list, and Geico took the top spot. Continue Reading
Veritone, an AI tech and solutions company, announced the full commercial launch for its VeriAds network. VeriAds is a suite of advertising monetization options for broadcasters, podcasters, and influencers. Continue Reading
Ad-tech company Instreamatic, which specializes in responsive audio advertising, is announcing a new product release called Continuous Voice Dialogue Marketing. As the name implies, this tech layer enables some degree of back-and-forth between listener and advertiser, and the resulting customization can follow the user across platforms. A case study appeared in Adweek. Continue Reading
AdsWizz is announcing today that its digital audio platforms received three awards in the past week — two from DRUM Digital Advertising Awards and one from Digiday Awards. Both award galas were held last week in New York. Continue Reading
Instreamatic, a marketing company specializing in voice and AI for audio, announced that it is partnering with streaming technology expert SurferNETWORK. Under this deal, Instreamatic’s voice dialogue ad technology will be integrated into SurferNETWORK’s platform. Continue Reading