Ever needed confirmation that success breeds success? Edison Research has released an important result from its Podcast Consumer Tracker, a subscription research product that illuminates what the company calls “a universal measure of reach.” The bullet point? Any podcast advertising campaign which buys the top five podcast networks will reach 50% of weekly podcast consumers. Continue Reading
Magellan published a blog post assessing how coronavirus content has taken over a wide swath of the podcasting world. It suggested that focusing on the pandemic could wind up being costly. Many companies are looking to avoid putting advertisements on content discussing the virus, but podcasts of all genres are increasingly putting a focus on the pandemic. Continue Reading
Ad Age interviewed several executives about how podcast advertising is changing along with listening in the coronavirus pandemic. Not only are many businesses cutting the ad budget due to shut-downs and stay-at-home orders, but many of those that are still running ads don’t want to be linked with discussions of the pandemic. Continue Reading
Spotify has expanded its Ad Studio platform, bringing the self-service tool out of beta. The Ad Studio will now be available in 18 additional markets around the world. This move marks a notable expansion to how businesses can advertise on the platform three years after the tool was initially introduced. Continue Reading
Global streaming music leader Spotify has selected Cisneros Interactive to exclusively manage the advertising service portfolio of Spotify in Latin America, one of Spotify’s most important and fast-growing markets. Continue Reading
With the coronavirus crisis saturating media news, it shouldn’t come as a surprise that quarantine references would seep into podcast advertising — especially when podcasts hosts are controlling the message to a large extent. Magellan, and podcast advertising analytics company, examined the phenomenon. Continue Reading
AdLarge Media has entered an exclusive ad sales agreement with Remote News Service. RNS provides radio stations with customized hyper-local and national news. It offers stations custom branding, news anchor selection, traffic, weather, and more. Continue Reading
AdsWizz is announcing a couple of enhancements to its AudioMatic platform — which is a self-serve programmatic planning and ad-buying platform for major agencies building podcast campaigns. One of them automates and scales host-read ads, and the other address brand safety. Continue Reading
A frightening audio commercial for the movie’s sequel wasn’t expected to play during the “Classical Lullabies” playlist on Spotify. At least, the mother who was soothing her young child didn’t expect it. Ad targeting gone awry? A poorly classified playlist? Or was it the sponsor’s fault? Continue Reading
Chartable has introduced a new function for its analytics suite called incremental lift. This tool for podcast advertisers can measure the impact of how an advertisement performs against a control group customized to the campaign. Continue Reading
Podcast company Acast has continued its rapid expansion pace with the launch of its own platform for buying advertisements. Acast Marketplace offers advertisers direct, automated access to purchasing ads, sponsorships, and branded content. Continue Reading
Instreamatic is announcing a partnership with Federated Media. In the deal Federated will sell Instreamatic’s interactive voice advertising opportunities to advertisers. Federated’s inventory will be added to Instreamatic’s voice ad exchange. Continue Reading