Advertising & Monetization

Advertising in music services, and ad technologies that power it.
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Triton Digital inks Minute Media to use Triton’s hosting, measurement, and ad-tech tools

Posted on by Brad Hill

Triton Digital is announcing that it has signed Minute Media, a digital publisher and platform technology company, to use Triton’s measurement and digital audio advertising technology tools. Triton’s subsidiary, Omny Studio, is involved here — Minute Media will use Omny’s podcast hosting platform to house its 90-plus sports podcasts. Triton’s digital ad server, and the Podcast Metrics service, are in the deal. Continue Reading →

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AdLarge partners with boostr for digital audio order management and customer retention

Posted on by Brad Hill

AdLarge announces today that it has settled on boostr, the customer retention and order management platform for media companies. Boostr self-describes as “the only end-to-end revenue solution for ad sales organizations seeking to upgrade their systems and save money.” From AdLarge’s viewpoint, the point of the boostr alliance is to benefit advertisers. The company told RAIN News that it can now respond to RFP’s faster, create scale faster, and provide enhanced reporting. Continue Reading →

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Monday.com and Better Help highlight Magellan AI podcast advertiser report

Posted on by Brad Hill

Podcast advertising intelligence company Magellan AI has released its monthly report — actually a dual report of top advertisers for August, and top “movers and shakers” for the month. Movers and shakers are 15 advertisers which increased their podcast ad-buying investment the most, month-over-month from July-August. The top advertisers are simply the biggest spenders. There is no duplication in the two lists. Click through for details and links. Continue Reading →

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Triton partners with Tru Optik to add political leanings to digital audio audience targeting

Posted on by Brad Hill

Triton digital is sending out an interesting announcement this morning: The company has linked up with Tru Optik Political Data Cloud to offer digital audio advertisers audience targeting by political inclination. These segments include Leaning Democrat, Leaning Independent, Leaning Republican, Swing Voters, and Undecided. It’s easy to imagine that the availability of these targeted segments could bring more political ads into digital audio during this election season.  Continue Reading →

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Podcast advertising up 44% from January to June (AdsWizz, IAB Upfront)

Posted on by Brad Hill

Ad tech company AdsWizz presented a raft of data at the IAB Podcast Upfront this week. One key point which caught our attention was the growth in advertising from  January to June — up 44% in that period. Whatever disruptions Covid imposed on the industry, the overall growth trend over six months is startling.  Click through for charts. Continue Reading →

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Pandora is part of SiriusXM’s NFL 2020 coverage plan, and sponsor pitch

Posted on by Brad Hill

Continuing the cross-channel programming and monetization which has been part of the SiriusXM/Pandora merger from the start, a pR is circulating today which advertises the sponsorship opportunities around the upcoming NFL 2020 season, which will be assertively covered by both platforms. Pandora will carry some curated analysis originating on the SiriusXM NFL Channel, and also program game-time music playlists. Continue Reading →

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Patreon, widely used by podcasters and musicians, reaches unicorn status with fundraise

Posted on by Brad Hill

Patreon, the patronage crowdfunding platform, is now valued over $1-billion, the threshold for “unicorn” status — a popular venture-capital term for companies which stand at a pinnacle in their niches. The milestone is publicized in the wake of a recent fundraising round which yielded $100-million based on a valuation of $1.2-billion. Click through for examples of high podcast earners in podcasting. Continue Reading →

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NBCUniversal was July big ad spender (Magellan)

Posted on by Brad Hill

Magellan AI has posted its Top 15 spenders, movers & shakers list for July. NBCUniversal is perched as the biggest advertiser, mainly for Peacock, its new streaming TV app which launched on July 15 — $668-thousand was spent across 69 shows to promote Peacock. Click through to hear one of its ads. Turner Broadcasting and Quibi also received spotlight treatment from Magellan. Continue Reading →

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Google advances its programmatic audio buying tools

Posted on by Brad Hill

Google has raised its game in programmatic audio. Google’s broad digital advertising platform, Ad Manager, is getting audio programmatic for the first time. Additionally, Google’s DV360 is enhancing its existing tools. DV360 is the abbreviated brand name of Display & Video 360, formerly called DoubleClick. The systems stumbles over RSS feeds, perhaps slowing adoption ion podcasting, though independent distribution platforms like Spotify and Pandora work fine. Continue Reading →