Advertising in music services, and ad technologies that power it.
Podcast technology company ART19 sent out a notice today describing results of a podcast audience ad targeting study, conducted by audio intelligence company Veritonic. the purpose was to test effectiveness, as defined by recall, relevancy, and intent/likelihood to purchase. The upshot is that targeting did increase recall and effectiveness, and the lift increased with more precise targeting. Continue Reading
Along with its annual Podcast Download report, Westwood One has shared some insights from its survey by Advertiser Perceptions this week. The 2019 edition included 302 agencies and marketers. It found that although consideration of podcast advertising flattened after several years of growth, discussions about the subject has continued to increase. Continue Reading
Edison Research and PodcastOne joined forces for a new report examining the heaviest podcast consumers, including their responses to advertising. Topline results from the survey of these “super listeners” were shared at the IAB Podcast Upfront, with full results to come in a webinar next week. Continue Reading
AdsWizz, a specialist in digital audio advertising technology, announced a new feature called PodScribe that offers scalable, contextual ad targeting in podcasts. PodScribe is built on advanced speech-to-text transcription technology, which lets advertisers target by the keywords, concepts, topics, and interests that appear in a show. Continue Reading
Targetspot has entered a new audio ad sales partnership with Deezer. With this deal, Targetspot will be the exclusive source for purchasing the audio inventory for the streaming service in the United States, Canada, the Netherlands, Spain, and Italy. Continue Reading
DAX U.S., a branch of UK media and tech company Global, announced a new partnership with Frequency, which self-describes as the first “creative management company.” The deal will offer data-driven dynamic audio advertising for DAX clients, providing them with personalized ad creative based on real-time data and an individual’s listening history. Continue Reading
Pandora released a report about Latinx listeners, exploring both their music consumption trends and how they identify with different aspects of American and Hispanic culture. With 58.9 million Hispanics living in the United States, representing 18% of the total population, this community is deeply engaged with music and commands a large potential audience for advertisers. Continue Reading
If you need a scorecard to tell the players, here it is: Stitcher is the podcast network, home of the Bill Simmons Podcast, Freakonomics Radio, My Favorite Murder, Conan O’Brien Needs a Friend, and about 250 more shows. The Stitcher app… Continue Reading
Global digital audio arm DAX announced that it has entered a long-term partnership with Urban One, an urban content distributor in the U.S. formerly known as Radio One. Under the terms of the deal, DAX will be the exclusive sales representative for Urban One. Continue Reading
Pandora has released its Definitive Guide to Audio. The annual exploration of audio offers a broad snapshot of audio’s value in marketing moving into 2020, as well as promoting Pandora’s own opportunities for audio advertising. Continue Reading
Katz Media, a national media sales organization, announced several personnel updates to its digital arm. “The interest and demand for audio solutions is growing, and we are evolving our offerings, structure and dedicating more resources to support Katz’s overall mission to increase revenue on behalf of our partners,” CEO Mark Gray said. Continue Reading
Several studies have explored the power of podcasts to forge personal connections with listeners, and a new investigation takes a closer look at how that applies to branded podcasts. BBC StoryWorks, the branded content division of the BBC Global News, commissioned a study by Neuro-Insight researchers into the power of sponsored shows to connect with listeners and achieve business goals. Continue Reading