Advertising in music services, and ad technologies that power it.
In his latest guest column, Steve Goldstein interviews Pierre Bouvard, Chief Insights Officer of Cumulus Media. It is a deeply detailed conversation, the thrust of which is how to grow the podcast category to its next major revenue level, 2.5 times more lucrative than its current position in the online audio advertising realm. The questions ask for details, and Bouvard is a fount of expertise. Continue Reading
Measurability of podcast advertising has been a hurdle for buyers and sellers across the entire life of the category. Despite many meaningful advances in campaign measurement across the decades of audience growth, efforts to educate and reassure buyers are often part of agency promotions. A new study from podcast advertising agency Ad Results Media is both informational and tutorial, per that company’s defining style. Click for details and the download link. Continue Reading
Amplitude Media Partners (AMP) has created an exclusive sales partnership with podcast agency The Podglomerate, which represents over 70 podcasts. Those shows drive 30-million monthly downloads. Continue Reading
Less than a month after global podcast powerhouse Audioboom shared a Q4 trading update, the company has unleashed a year-end review: Audioboom: 2024 — A Year In Numbers. It is a summary of 2024 metrics in the Audioboom Creator Network. Click for numbers and graphics. Continue Reading
Edison Research has unleashed the 2024 edition of its Latino Podcast Listener Report, the output of 2,502 interviews with US Hispanic/Latino adults 18 and older. The bilingual fieldwork was conducted in November; these are fresh findings. Click for plenty of detail, graphics, and a link to the source. Continue Reading
Audioboom continues its practice of issuing trading updates before quarterly earnings, in this case presaging the company’s Q4 financials. The themes of this report are momentum and KPI (key performance indicator) strength. The company’s Showcase product showed notable revenue growth. Continue Reading
Audio analytics powerhouse Veritonic has released a concise survey report which presumes to tell marketers how to improve their podcast advertising. It’s not a scold; it’s a guide based on insights culled from hundreds of U.S. podcast listeners in November. “Not all podcast ads are created equal.”
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AI-based audio advertising company Instreamatic performed audience research which compared a generic ad campaign with a personalized ad campaign. The personalized ads were generated by AI. Both campaigns lifted key brand metrics, but the personalized AI ads did so more vigorously. Click for details. Continue Reading
Audio research and analytics platform Veritonic is well known for its knowledge and solutions in audio, notably in podcasting. Today we learn more of the company’s capabilities in analyzing and optimizing video podcasts. Veritonic says its platform offers advanced audio analytics that can be applied to video podcasts, such as tone, emotional resonance, and content effectiveness. Click to know more. Continue Reading
Audio analytics and research platform Veritonic has delivered a concise and punchy graphical rationale for podcast advertising. (It’s available HERE.) The presentation emphasizes three main points. Click for details and the download link. Continue Reading
Podcast data and discovery platform Podchaser has developed a new audience category to help advertisers tailor the reach of their campaigns. It is political skew. The idea, in Podchaser’s words, is to “offer unprecedented clarity.” Click for the full read.
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Pioneer music streaming service Deezer, based in Paris, has chosen digital audio advertising exchange DAX to handle U.S. audio advertising sales. The arrangement is exclusive in the U.S. Click for details, lots of history, and quotes. Continue Reading