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Instreamatic reaches agreement with Pandora to test smart voice interaction with audio ads

Ad tech platform Instreamatic.ai is announcing today its agreement with Pandora to test interactive voice audio ads that are smartened up with artificial intelligence. This platform seems to promise the conversational relationship people have with smart speakers and mobile voice assistants, applied to the consumer-advertiser relationship. Continue Reading

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Voxnest launches Voxnest Audience Network advertising marketplace

Voxnest announced the launch of a new digital audio ad marketplace to help brands and advertisers secure spots on podcasts. The Voxnest Audience Network is an international marketplace for in-audio advertising inventory that will allow buyers to reach targeted audiences with buys of content bundles curated by proprietary data. Continue Reading

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Panoply Media partners with Veritonic for podcast ad testing

Panoply Media has entered a partnership with audio analytics company Veritonic to examine the impact of podcast advertisements across listener demographics and ad verticals. This is Veritonic’s first partnership with a podcast-exclusive platform, and the deal will take advantage of its machine listening technology. Continue Reading

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Global’s DAX enters voice-activated ad deal with Instreamatic.ai

DAX, the digital ad exchange of radio company Global, has entered a partnership with Instreamatic.ai, a specialist in voice-activated ads, centered on interactive audio spots. The arrangement will let DAX advertisers place ads with verbal prompts in the mobile apps for streaming audio services such as TuneIn and AccuRadio. Continue Reading