Transcript: Heather Osgood at Podcast Business Lunch: “We have to go to programmatic”

Heather Osgood, Founder and CEO of podcast ad-rep company True Native Media, joins Brad Hill for the RAIN Podcast Business Lunch. The conversation roams across the needs and expectations of podcast advertisers, both new and experienced, and how podcasters deliver to those needs. Continue Reading

NPR’s “How I Built This” moves to Wondery / Amazon in exclusive licensing deal

Apple top-10 charter and NPR hit How I Built This with Guy Roz has been licensed by Amazon Music subsidiary Wondery for semi-exclusive distribution. Wondery and Amazon get the show exclusively for a week, and also enjoy exclusive ad-repping. NPR continues to underwrite. Click for details. Continue Reading

Podcast CPMs reach for new highs at year’s end: AdvertiseCast

In a very interesting set of benchmarks, podcast ad marketplace AdvertiseCast (a subsidiary of Libsyn) released its internal CPM numbers. The metrics include average cost-per-thousand podcast ad impressions for 30-second and 60-second sponsorships, as well as rates for podcasts with different numbers of listeners. Click for two-year trendlines for podcasts addressing different audience sizes. Continue Reading

Global acquires Captivate for heightened podcast exposure and monetization

UK-based radio group and worldwide media company Global has acquired podcast hosting/tech outfit Captivate. Global is the developer and holding company of DAX, the company’s international digital audio advertising exchange. Captivate will become part of Global Player, and will take advantage of DAX’s immense reach for monetization opportunities. Continue Reading