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ART19/Veritonic study targets (and hypertargets) podcast audiences

Podcast technology company ART19 sent out a notice today describing results of a podcast audience ad targeting study, conducted by audio intelligence company Veritonic. the purpose was to test effectiveness, as defined by recall, relevancy, and intent/likelihood to purchase. The upshot is that targeting did increase recall and effectiveness, and the lift increased with more precise targeting.  Continue Reading

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Survey: 75% of agencies and marketers are talking about podcast advertising

Along with its annual Podcast Download report, Westwood One has shared some insights from its survey by Advertiser Perceptions this week. The 2019 edition included 302 agencies and marketers. It found that although consideration of podcast advertising flattened after several years of growth, discussions about the subject has continued to increase. Continue Reading

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Edison, PodcastOne find heavy podcast listeners respond well to ads (but there’s a caveat)

Edison Research and PodcastOne joined forces for a new report examining the heaviest podcast consumers, including their responses to advertising. Topline results from the survey of these “super listeners” were shared at the IAB Podcast Upfront, with full results to come in a webinar next week. Continue Reading

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AdsWizz launches new PodScribe tool for contextual ad targeting in podcasts

AdsWizz, a specialist in digital audio advertising technology, announced a new feature called PodScribe that offers scalable, contextual ad targeting in podcasts. PodScribe is built on advanced speech-to-text transcription technology, which lets advertisers target by the keywords, concepts, topics, and interests that appear in a show. Continue Reading

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DAX U.S. will offer ad personalization tools with Frequency deal

DAX U.S., a branch of UK media and tech company Global, announced a new partnership with Frequency, which self-describes as the first “creative management company.” The deal will offer data-driven dynamic audio advertising for DAX clients, providing them with personalized ad creative based on real-time data and an individual’s listening history. Continue Reading

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Pandora survey: Latinx listeners connect with brands that reflect their culture

Pandora released a report about Latinx listeners, exploring both their music consumption trends and how they identify with different aspects of American and Hispanic culture. With 58.9 million Hispanics living in the United States, representing 18% of the total population, this community is deeply engaged with music and commands a large potential audience for advertisers. Continue Reading

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BBC study explores the power of branded podcasts

Several studies have explored the power of podcasts to forge personal connections with listeners, and a new investigation takes a closer look at how that applies to branded podcasts. BBC StoryWorks, the branded content division of the BBC Global News, commissioned a study by Neuro-Insight researchers into the power of sponsored shows to connect with listeners and achieve business goals. Continue Reading