0

Amazon acquires ART19, fills out its podcast capabilities

Amazon has acquired ART19 for its Amazon Music distribution platform. ART19 has long been one of the most innovative and future-tech podcast hosting and monetization platforms. The acquisition puts a third leg on Amazon’s podcast stool, joining the Wondery acquisition in December and Amazon Music’s distribution power through Alexa smart speakers. Continue Reading

6

BetterHelp continues to lead Magellan AI podcast advertiser list. We compare month-over-month repeats

If podcast rankers reveal stagnation at the top levels of popularity (they do), Magellan AI’s monthly ranking of top advertisers shows the same characteristic. Looking at the just-released list of top 15 spenders in May, and comparing it to April, we see the same top five advertisers: BetterHelp, HelloFresh, ZipRecruiter, Amazon, and Geico. Click through for comparison chart. Continue Reading

0

iHeartMedia partners with Catalina, stretching podcast attribution to offline physical shopping

On the day of its presentation at the IAB Podcast Upfront, iHeartMedia announces a partnership with Catalina, a shopper intelligence and real-time database company, to provide podcast advertising attribution related to offline shopping. The alliance and the information it delivers are targeted to CPG companies. Continue Reading

0

“Programmatic is not a four-letter word” — AdsWizz pitches ad tech at IAB Podcast Upfront

In a four-hour Podcast Upfront event featuring 14 presentations, most of them multi-element video productions, some of them featuring celebrity podcasters and ferociously upbeat conversations, AdsWizz gave its “share of stage” to soft-spoken CEO Alexis van deWyer for earnest advocacy of his company’s future-leaning ad-tech expertise.┬áThere were metrics, too. Continue Reading

0

Lemonada Media forms company-exclusive sales division

Lemonada Media, the podcast network founded in 2019 which produces shows offering “an unfiltered version of the human experience,” announces today that it has formed a newly created sales and partnership division to represent its portfolio. It’s part of the company’s valiant, if gloomy, effort “to make life suck less.” Continue Reading

2

SiriusXM combines acquired sales orgs to create SXM Media, reaching 150M listeners

Today audio juggernaut SiriusXM is announcing the merger of three internal sales divisions attached to Sirius, Pandora, and Stitcher. Unifying the three ad sales entities creates a marketplace of 150-million listeners across a constellation of satellite programming, lean-back streaming music, and podcasting. The newly combined unit is called SXM Media. Continue Reading