The average cost per thousand (CPM) for podcast advertising in July declined from the previous month. According to Libsyn’s monthly reckoning, the average CPM rate for a 60-second ad spot was $21.69 on July 1, compared to $21.95 a month earlier.
The average rate for a 30-second ad is $18 CPM (cost per thousand) according to the report; a 60-second spot is priced at $25 CPM.
The chart below illustrates a larger perspective on podcast ad pricing over time. Note the red line, which represents the smallest of three campaign scales (campaigns of 1,000 – 9,999 ads). At its high point (January 2022) the average cost was $28.43 — that is nearly 25% higher than this month’s marker.
Source data are HERE.
