The average cost per thousand (CPM) for podcast advertising in August declined just over three percent from July. According to Libsyn’s monthly reckoning, the average CPM rate for a 60-second ad spot was $21.26 on July 1, compared to $21.69 a month earlier. That per-thousand rate was the lowest in over three years.
The trendline below is from the monthly reckoning by LibsynAds. The black trendline indicates the average of all campaign sizes — it sits at $21.25 CPM (cost per thousand impressions), the second lowest price in the chart’s history.
Note the red line above, which represents the smallest of three campaign scales (campaigns of 1,000 – 9,999 ads). In August that measurement reached a low point in the history of this chart. At its high point (January 2022) the average cost was $28.43.
Source data are HERE.
