Spotify (unsurprisingly) tops podcast hosts by episode share; Spreaker & Buzzsprout follow

Livewire Labs (“Podcasting > Forward”), The top podcast hosting platform is Spotify, measured by number of episodes (not podcasts) on the platforms. Spotify hosted slightly more than 24% of new episodes published in August. That was more than twice as many as the #2 host, Spreaker, which published 11.6% of all episodes in the month.

Livewire observes that about 1.7 million episodes dropped in August, a reduction of 4.1% from the previous month. *Livewire was unable to determine the host of 4.56% of episodes.)

Below, a four-year chart showing how those percentages slightly shifted, and illustrating the solid (one might say overwhelming) grip held on this metric by Spotify.

Don’t click away yet. Helpfully, Livewire redraws the chart below, removing the top three hosts from the first chart, to put more air into the dense cluster of companies:

In that view, we see Megaphone (a Spotify subsidiary), Omny Studio (part of Triton Digital, which in turn is owned by iHeartMedia).

In both images above, the unfortunate color schemes make it difficult to read the company names. Below is a list of the top 20 podcast hosting platforms in August, 2024. (And go HERE for the source of everything.)

  1. Spotify for Podcasters 24.1%
  2. Spreaker 11.6%
  3. Buzzsprout 8.1%
  4. Megaphone 4.8%
  5. Omny Studio 4.3%
  6. Podbean 4.2%
  7. Libsyn 3.6%
  8. Soundcloud 2.7%
  9. Acast 2.3%
  10. RSS.com 2.1%
  11. Simplecast 2.1%
  12. Transistor 1.7%
  13. Captivate 1.5%
  14. iVoox 1.1%
  15. Podigee
  16. Triton Digital
  17. Audiomeans
  18. Blubrry
  19. Audioboom
  20. Akamai CDN

Brad Hill