Advertising & Monetization

Advertising in music services, and ad technologies that power it.

Consumers open to audio ads, and are sensitive to brand suitability (IAS study)

Posted on by Brad Hill

As part of a larger research series, Integral Ad Science (IAS) conducted a survey of 1,158 digital audio listeners in the U.S. to understand how consumers perceive and interact with advertising on digital audio platforms. The survey, called The Sound of Suitability,  was fielded in June. A key focus is “brand suitability” — safe and dangerous advertising choices based on consumer responses to “risky” and “safe” ad types. Click for details, charts, and the download link. Continue Reading →

Acast Holiday Advertising Guide

Posted on by Brad Hill

Acast has released an informative guide to brands who are approaching the holiday buying season: “Tis the season for podcast advertising with Acast. While an unabashed promotion of Acast’s self-serve platform, the guide delivers platform-agnostic guidance for getting a grip on the complex holiday season. Click for metrics and a link to the full study. Continue Reading →

1+1=3 in new Soundstack analysis of radio and podcast listeners

Posted on by Brad Hill

SaaS company SoundStack, which promotes “Full-Circle Audio” solutions for all kinds of audio delivery across analog and digital, has released an infographic which highlights the complementary attributes of broadcast radio on one hand, and podcasting on the other. It sources several research studies to deliver a 1+1=3 argument for advertising in both. Continue Reading →

AdLarge partners with Barometer for AI analysis of podcast content and brand suitability

Posted on by Brad Hill

AdLarge announces a new partnership with AI-powered brand suitability and contextual targeting company Barometer. The mission is to provide brand suitability and safety guidelines across the AdLarge Podcast portfolio. Barometer has built an AI engine to analyze podcast content and… Continue Reading →

Podchaser (Acast) launches AI Predictive Demographics, seeking to enhance audio targeting

Posted on by Brad Hill

Acast subsidiary and podcast discovery resource Podchaser has launched an AI-driven feature designed to enhance podcast audience targeting based on episode language. The distinguishing feature is the use of AI, as opposed to first-party demographic data, to analyze the language spoken within a podcast to predict the age and gender of its likely audience. Click for details. Continue Reading →

NPR re-ups with Veritonic, and expands across podcasts and broadcast

Posted on by Brad Hill

Veritonic announces that high-profile client NPR has renewed its relationship with the company, and expanded its use of Veritonic’s solutions. Specifically, NPR is now assessing brand advertising effectiveness across its podcasting and broadcast empires. For Veritonic, the continued engagement highlights its Brand Lift solution, which measures the recall and sentiment listeners have for audio ads. Continue Reading →

Magellan intros “similar shows” dashboard for intelligently expanding ad campaigns

Posted on by Brad Hill

Magellan AI has unleashed a dashboard feature which is not distinctly named, but functions to reveal podcasts with similar audiences. This is mainly for advertisers who wish to extend a successful campaign. It is self-serve, both for exploration by advertisers, and for connecting directly with podcast owners. Continue Reading →

Advertiser intention toward podcasting reaches tipping point (Westwood One)

Posted on by Brad Hill

How do advertisers regard podcasting as a potential marketing medium? Where are they in that thinking, from discussion to action? Those are the questions addressed in the latest Cumulus Media / Westwood One research — Advertiser Perceptions: The state of podcast advertising, a nine-year tracking study. Click for results, graphs, key points, and a download link. Continue Reading →