Advertising in music services, and ad technologies that power it.
How do advertisers regard podcasting as a potential marketing medium? Where are they in that thinking, from discussion to action? Those are the questions addressed in the latest Cumulus Media / Westwood One research — Advertiser Perceptions: The state of podcast advertising, a nine-year tracking study. Click for results, graphs, key points, and a download link. Continue Reading
In Los Angeles, a startup called LiveRead formally launches today, promoting process integration as a central distinguishing feature which simplifies audio advertising, reduces errors, lowers costs, and reduces barriers to entry. Continue Reading
Acast has selected Podscribe as its “preferred attribution partner” in all markets. It’s a meaningful and sweeping endorsement of Podscribe’s performance analytics in podcast advertising. The other half of that handshake appears to be a back-of-hand reference to Spotify’s Ad Analytics tool which launched just two months ago. Continue Reading
Google-backed AI marketing platform Instreamatic has introduced Contextual Video & CTV Ads — a product identifier which might at first glance camouflage this audio-centric innovation. This is about creating seemingly unlimited variations of the audio voiceover in video ads to accomplish seemingly unlimited contextualization. Continue Reading
Global podcast hosting and marketplace technology company Acast has launched “AdCollab,” a service which enables advertisers to team up directly with podcasts hosts in planning host-read sponsorship campaigns. This initiative has been in testing mode since April, and is available to all advertisers planning host-read campaigns. Continue Reading
Audio intelligence firm Veritonic conducted a survey of over 1,000 brand marketers to gain visibility of their concerns when formulating, executing, and upward-reporting their media mix. Interestingly, the results reveal a degree of uncertainty about media mix effectiveness, and difficulty reporting upward to senior management. Click for key takeaways. Continue Reading
Leading ad agency dentsu partnered with Amazon Ads, Audacy, Cumulus Media, iHeartMedia, Spotify and SXM Media to measure consumer attention in audio advertising. The takeaway headline is that audio advertising drives “significant attention” compared to other ad platforms. Click for details and context. Continue Reading
“What do programmatic audio ads sound like? That’s the question posed by audio intelligence company Veritonic and podcast network Acast, resulting in a graphic fact sheet. The study included ads in the Financial, Auto, Adult Beverage, and Insurance verticals. We learn about length, content, and success rate. Continue Reading
Sounds Profitable has released a data+interview report (The Podcast Opportunity) which explores buyer perceptions of podcast advertising. With a rich mix of survey data and qualitative interviews with agencies and brands, this project delivers a holistic understanding of podcast advertiser habits, preferences, and perceptions. Click for a sample of survey results, some quotes, and the download link. Continue Reading
In a notable piece of dealmaking, LibSyn has acquired the podcast ad-monetization business for This Week in Tech (TWiT), one of the most venerable podcast networks. TWiT was founded by tech/podcast celebrity Leo Laporte in 2005, and was one of the world’s first all-tech podcast networks. AdvertiseCast will use its Automatic Ads solution to dynamically fill TWiT’s unsold inventory. Click for more detail.
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Triton Digital announced its acquisition of Manadge, and advertising intelligence and revenue management platform. Manadge offers publishers management of sales inputs from all demand-side partners. Continue Reading
Katz Digital Audio is trumpeting a new agreement with Audiomob, a mobile gaming ad company. Katz’s ad sales vertical will sell advertising in Audiomob’s in-game audio ad technology. Katz markets as “the largest digital audio network,” claiming a reach of 230+-million consumers monthly. Continue Reading