Podcast ad rates rise again in April (Libsyn/AdvertiseCast)
The average cost per thousand (CPM) for podcast ads moved upward in April for the second consecutive month, across all measures of audience size. This according to AdvertiseCast’s monthly tracker, where average CPM for all audience size buckets (1,000 to 100,000+) settled in at $23.04, rising from the March average of $22.10. Click through for a 3-year trend chart. Continue Reading