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Podcast CPMs reach for new highs at year’s end: AdvertiseCast

In a very interesting set of benchmarks, podcast ad marketplace AdvertiseCast (a subsidiary of Libsyn) released its internal CPM numbers. The metrics include average cost-per-thousand podcast ad impressions for 30-second and 60-second sponsorships, as well as rates for podcasts with different numbers of listeners. Click for two-year trendlines for podcasts addressing different audience sizes. Continue Reading

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Libsyn raises $25M and will acquire AdvertiseCast

Libsyn, one of the world’s largest podcast hosting companies, announces today that it will acquire AdvertiseCast, a podcast ad planning and buying platform. The purchase is supported by $25-million in funds that the publicly traded company raised privately. While this funding is apparently motivated chiefly to enable the AdvertiseCast purchase, the investment is also intended “to provide Libsyn with additional capital for other strategic acquisitions.” Continue Reading

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Podomatic working with AdvertiseCast for podcast ad monetization

Podcast publishing and hosting service Podomatic has entered a partnership with AdvertiseCast to bring monetization tools to its clients. AdvertiseCast is an online marketplace for buying and selling audio advertising. One interesting aspect of this deal is that podcasters do not need to use Podomatic’s hosting service. Continue Reading