The average cost per thousand (CPM) for podcast ads moved slightly downward in July, across most measures of audience size, and the average of them. This according to AdvertiseCast’s monthly tracker, where average CPM for all audience size buckets (1,000 to 100,000+) settled in at $22.24. Click through for the long trend chart. Continue Reading
ABC Audio announced today an exclusive, multiyear podcast advertising deal with Libsyn’s AdvertiseCast. Ad buying and management platform AdvertiseCast will handle ad sales across ABC Audio’s entire portfolio in this exclusive deal. That includes productions in the ABC/Walt Disney Group partnership. Continue Reading
Libsyn subsidiary AdvertiseCast has signed an exclusive ad representation agreement with the podcast Beautiful Stories From Anonymous People, created, produced. It’s hosted by comedian Chris Gethard, who made a formal statement for the press release. Then he recorded a much deeper and emotional explanation on his podcast. Continue Reading
The average cost per thousand (CPM) for podcast ads moved downward in July, across all measures of audience size, and the average of them. This according to AdvertiseCast’s monthly tracker, where average CPM for all audience size buckets (1,000 to 100,000+) settled in at $22.23, lowering from the June average of $23.06. Click through for the long trend chart. Continue Reading
In a notable piece of dealmaking, LibSyn has acquired the podcast ad-monetization business for This Week in Tech (TWiT), one of the most venerable podcast networks. TWiT was founded by tech/podcast celebrity Leo Laporte in 2005, and was one of the world’s first all-tech podcast networks. AdvertiseCast will use its Automatic Ads solution to dynamically fill TWiT’s unsold inventory. Click for more detail.
Continue Reading
The average cost per thousand (CPM) for podcast ads moved downward in June, across all measures of audience size, and the average of them. This according to AdvertiseCast’s monthly tracker, where average CPM for all audience size buckets (1,000 to 100,000+) settled in at $23.03, lowering from the May average of $23.47. Click through for the long trend chart. Continue Reading
The average cost per thousand (CPM) for podcast ads inched upward in March, across all measures of audience size. This according to AdvertiseCast’s monthly tracker, where average CPM for all audience size buckets (1,000 to 100,000+) settled in at $22.14, rising from the February average of $21.99. Click through for a 3-year trend chart. Continue Reading
In yesterday’s Infinite Dial 2023 report conducted by Edison Research (RAIN coverage HERE) we saw growth stories for online audio generally, and podcasting in particular. Listening to podcasts (and online audio generally) trended upward. At the same time, the monthly CPM ad-cost tracker from AdvertiseCast shows ad rates dropping. Those two trends are not necessarily contradictory. Continue Reading
Despite economic uncertainty, podcast CPMs held steady in June 2022 among Advertisecast’s portfolio of about 3,000 measured podcast clients, according to a recently-released company report. Dave Hanley, Chief Revenue Officer at Libsyn’s AdvertiseCast noted, “The average CPM for an ad… Continue Reading
According to Libsyn subsidiary AdvertiseCast, podcast CPMs dropped a bit in May after an April rise from the preceding month. The sharpest movement was in the 1,000-9,999 listeners trendline. Click through for more metrics and an illustrative chart. Continue Reading
AdvertiseCast, a subsidiary of podcast host/tech company Libsyn, released the April edition of its monthly CPM tracker, continuing a trendline of how much advertisers pay to market in podcasts of different audience sizes. The average CPM for a 60-second spot across all measured podcasts rose by 1.5%. Click through for details. Continue Reading
Technology podcasts earned the highest category CPM rate (cost per thousand ad plays) in March, according to Libsyn-owned AdvertiseCast. For the month, the average CPM for a 60-second podcast spot was $23.43, while the Tech category average was $32. Kids & Family posted a $28 CPM, and the Business category came in at $27. Click for a trendline and additional details. Continue Reading