The average cost per thousand (CPM) for podcast advertising remained essentially flat in December, about one dollar lower than the average rate in November. This from the monthly reckoning at AdvertiseCast. (See the data HERE.)
The average pricing of a 60-second ad spot across all sizes of purchase was $22.90, seven cents down from the previous month.
The highest ad rate over the past four years was $25.40 in January, 2022. The low mark was $21.06 in September 2020. So the month-by-month price movements in this accounting are fairly small, ranging across years.
The graph below shows the pricing trends for separated buckets based on campaign size:
For potential marketers, AdvertiseCast provides a pricing calculator that coordinates the reach, number of ad spots desired, and provides an average CPM rate. (HERE)
AdvertiseCast is a subsidiary of Libsyn.
