Podcast ad rates continue to dip in July (Libsyn/AdvertiseCast)

The average cost per thousand (CPM) for podcast ads moved downward in July, across all measures of audience size, and the average of them. This according to AdvertiseCast’s monthly tracker. (See it HERE.)

The graph below shows the 40-month trends for separated buckets based on campaign size.

Click image to see the LibSyn/AdvertiseCast report

As shown above, the highest average CPM rate for two-plus years was January, 2022.

For potential marketers, AdvertiseCast provides a pricing calculator that coordinates the reach, number of ad spots desired, and provides an average CPM rate. (HERE)

AdvertiseCast is a subsidiary of LibSyn.

Brad Hill