The average cost per thousand (CPM) for podcast ads inched upward in March, across all measures of audience size. This according to AdvertiseCast’s monthly tracker, where average CPM for all audience size buckets (1,000 to 100,000+) settled in at $22.14, rising from the February average of $21.99. Click through for a 3-year trend chart. Continue Reading
In yesterday’s Infinite Dial 2023 report conducted by Edison Research (RAIN coverage HERE) we saw growth stories for online audio generally, and podcasting in particular. Listening to podcasts (and online audio generally) trended upward. At the same time, the monthly CPM ad-cost tracker from AdvertiseCast shows ad rates dropping. Those two trends are not necessarily contradictory. Continue Reading
Despite economic uncertainty, podcast CPMs held steady in June 2022 among Advertisecast’s portfolio of about 3,000 measured podcast clients, according to a recently-released company report. Dave Hanley, Chief Revenue Officer at Libsyn’s AdvertiseCast noted, “The average CPM for an ad… Continue Reading
According to Libsyn subsidiary AdvertiseCast, podcast CPMs dropped a bit in May after an April rise from the preceding month. The sharpest movement was in the 1,000-9,999 listeners trendline. Click through for more metrics and an illustrative chart. Continue Reading
AdvertiseCast, a subsidiary of podcast host/tech company Libsyn, released the April edition of its monthly CPM tracker, continuing a trendline of how much advertisers pay to market in podcasts of different audience sizes. The average CPM for a 60-second spot across all measured podcasts rose by 1.5%. Click through for details. Continue Reading
Technology podcasts earned the highest category CPM rate (cost per thousand ad plays) in March, according to Libsyn-owned AdvertiseCast. For the month, the average CPM for a 60-second podcast spot was $23.43, while the Tech category average was $32. Kids & Family posted a $28 CPM, and the Business category came in at $27. Click for a trendline and additional details. Continue Reading
The cost of podcast advertising dropped in February compared to an unusual January spike. This according to AdvertiseCast, the Libsyn-owned ad marketplace. The average CPM of a 60-second spot was $23.41 in February, down from a two-year high of $25.40… Continue Reading
In a very interesting set of benchmarks, podcast ad marketplace AdvertiseCast (a subsidiary of Libsyn) released its internal CPM numbers. The metrics include average cost-per-thousand podcast ad impressions for 30-second and 60-second sponsorships, as well as rates for podcasts with different numbers of listeners. Click for two-year trendlines for podcasts addressing different audience sizes. Continue Reading
Libsyn, one of the world’s largest podcast hosting companies, announces today that it will acquire AdvertiseCast, a podcast ad planning and buying platform. The purchase is supported by $25-million in funds that the publicly traded company raised privately. While this funding is apparently motivated chiefly to enable the AdvertiseCast purchase, the investment is also intended “to provide Libsyn with additional capital for other strategic acquisitions.” Continue Reading
Podcast ad network AdvertiseCast has gained exclusive advertising representation with Wisecrack, a boutique podcast network that specializes in humorous educational programs. AdvertiseCast claims a reach of 30,000,000 monthly listeners across 1,500 podcasts, and an inventory of 7,500 ad spots. Continue Reading
AdvertiseCast announced an ad deal with the Taste of Taylor podcast. Host Taylor Strecker is also a radio personality and current presenter for TV Land’s Getting Younger. Under this arrangement, AdvertiseCast will be the exclusive ad sales partner for her podcast. Continue Reading
Podcast publishing and hosting service Podomatic has entered a partnership with AdvertiseCast to bring monetization tools to its clients. AdvertiseCast is an online marketplace for buying and selling audio advertising. One interesting aspect of this deal is that podcasters do not need to use Podomatic’s hosting service. Continue Reading