The average cost per thousand (CPM) for podcast ads inched upward in March, across all measures of audience size. This according to AdvertiseCast’s monthly tracker. (See it HERE.)
The average CPM for all audience size buckets (1,000 to 100,000+) settled in at $22.14, rising from the February average of $21.99. Smaller audiences drew the greatest increase: From $22.80 to $23.04 in campaigns directed to podcasts reaching 1,000 to 9,999 listeners.
Below is the three-year trend chart provided by AdvertiseCast:
For potential marketers, AdvertiseCast provides a pricing calculator that coordinates the reach, number of ad spots desired, and provides an average CPM rate. (HERE) The average CPM for all audience size buckets (1,000 to 100,000+) settled in at $22.14, rising from the February average of $21.99.