Despite economic uncertainty, podcast CPMs held steady in June 2022 among Advertisecast’s portfolio of about 3,000 measured podcast clients, according to a recently-released company report.
Dave Hanley, Chief Revenue Officer at Libsyn’s AdvertiseCast noted, “The average CPM for an ad sold through Libsyn’s AdvertiseCast is remaining remarkably steady amidst a changing economic environment.”
As shown in the chart below, podcasts with smaller audiences (the red and yellow lines) consistently show the highest CPMs, with midsize podcasts (10,000-99,999 downloads) showing record-high CPMs.
That said, podcasts with 100,000+ downloads (the green line) have CPMs that grew slightly month to month, but have been noticeably down for the last several months compared to 2021.
AdvertiseCast combines an ad buying and management platform with full-service agency capabilities to reduce the typical friction involved with podcast advertising. According to its website, “We make it simple to initiate and manage successful campaigns to produce real results for advertisers, while providing maximum return for publishers.”