Technology podcasts earned the highest category CPM rate (cost per thousand ad plays) in March, according to Libsyn-owned AdvertiseCast. For the month, the average CPM for a 60-second podcast spot was $23.43, while the Tech category average was $32. Kids & Family posted a $28 CPM, and the Business category came in at $27.
The company posted its monthly update of a CPM timeline stretch back to January 2020:
Each of the colored ines above represents a level of reach, from one thousand to a hundred thousand.
Across the board, AdvertiseCast computes the average 30-second ad at $18, and 60-second ad at $25.