Ad types, visitor rates, and more in new Podscribe benchmark report

Podcast verification and attribution company Podscribe has released its quarterly Podscribe Performance Benchmarks, which offers analyses of key performance indicators important to podcast advertisers. Much of the metrical significance is measured on the basis of listener visits to advertiser destinations. Click for several examples and linkage to the free report. Continue Reading

Acast partners with Podscribe, rejecting Spotify attribution solutions — (with Spotify response)

Acast has selected Podscribe as its “preferred attribution partner” in all markets. It’s a meaningful and sweeping endorsement of Podscribe’s performance analytics in podcast advertising. The other half of that handshake appears to be a back-of-hand reference to Spotify’s Ad Analytics tool which launched just two months ago. Continue Reading