Katz Digital Audio is trumpeting a new agreement with Audiomob, a mobile gaming ad company. Katz’s ad sales vertical will sell advertising in Audiomob’s in-game audio ad technology.
Katz markets as “the largest digital audio network,” claiming a reach of 230+-million consumers monthly. The operation addresses broadcast streaming, and pure digital platforms like Spotify, where Katz has exclusive access to locally targeted advertising.
Audiomob U.S. Business Lead Brigid Judge said, “Teaming up with KATZ was a natural and unquestionable decision for us. They are highly regarded as a leading digital audio network in the US, and we are thrilled and proud to join forces with them to revolutionize digital audio advertising in the realm of mobile gaming.”
Katz Digital Audio President Scott Porretti added, “With 155 million mobile gamers in the U.S., mobile gaming has massive universal appeal across all demographics. We’re excited to help advertisers ignite growth by tapping into AUDIOMOB’s impressive in-game ad technology to reach consumers everywhere audio exists.”