Podchaser launches new tech for evaluating podcast ad campaigns

For direct response podcast advertisers, “reach doesn’t necessarily equal conversions.” That’s the rationale for a new Podchaser feature called Performance+, voiced by CEO Bradley Davis. The new addition to Podchaser’s tech offerings promises to deliver the strongest results against a client’s advertising objectives. Continue Reading

Acast/Podchaser uses AI to help advertisers target podcast campaigns

Podchaser, an Acast subsidiary, announces the launch of a new technology which can assist hosting providers, ad platforms, and other marketplaces to enhance ad targeting. The offering is called Collections+, and reportedly uses AI to sort podcasts into verticals useful to advertisers and marketers. The product expands the number and range of podcasts which can be effectively targeted by advertisers. Continue Reading

Earned media agency Critical Mention signs Podchaser analytics

In a sign of podcasting’s influencer power, Critical Mention — an agency which tracks and measures earned media (unpaid publicity) — has announced a partnership with podcast database platform Podchaser. The arrangement will allow Critical Mention agency clients to track and measure brand mentions across podcasting, as Podchaser’s internal dataset is built internally into Critical Mention’s toolset. Continue Reading

Podchaser raises $4M; plans new features

Podchaser, a podcast database company and social network of sorts for podcast listeners, announces today that it has raised $4-million from lead investor Greycroft, plus a slewe of additional investors and participating angels. The service plans to build gamification and discussion features into an environment that self-describes as “The IMDb of Pdcasting.” Continue Reading