Audacy integrates Podchaser data to benefit agencies and clients

Podcast database company Podchaser is announcing a new integration with Audacy, the 2nd largest U.S. commercial radio group and owner of podcast production brands Cadence13 and Pineapple Street Studios.

The partnership is geared to providing additional value to Audacy clients and ad agencies. “As Audacy can view data that Podchaser has collected on other podcasts, it can then be seamlessly shown that Audacy’s categories of content measure up to and at times exceed others,” the company states.

Podchaser claims to be the world’s most comprehensive podcast database. On the front end, the platform provides a search, discovery, and community sharing experience for listeners.

“We are excited to supercharge Audacy’s podcast initiatives with our dataset,” said Bradley Davis, CEO of Podchaser. “Partnering with Audacy is a huge step towards our goal of empowering all podcasters”

“As Audacy continues to build out our industry-leading analytics and measurement suite, we are excited to partner with Podchaser to help our client and agency partners continue to make smart decisions,” said Ken Lagana, Executive Vice President, Digital Sales at Audacy.  “When placing podcast buys across our dominant podcast portfolio, these clients and agency partners will be able to use this data to see how our podcasts measure up.”

Brad Hill