AI-based audio advertising company Instreamatic performed audience research which compared a generic ad campaign with a personalized ad campaign. The personalized ads were generated by AI. Both campaigns lifted key brand metrics, but the personalized AI ads did so more vigorously — 22% favorability compared to 9% for the generics.
Both ad types were injected into an unnamed streaming audio listening environment. The audience was recontacted and surveyed.
Here are the two ad type descriptions:
Users want personalized ads, and respond better to them in three key metrics:
- Brand awareness (+12%)
- Brand favorability (+22%)
- Purchase Intent (+18%)
From Instreamatic’s perspective, the beneficial results of AI-powered ads — efficiency and performance — cannot be overstated:
“Instreamatic’s AI-powered Ads are reshaping the advertising landscape. Our platform empowers brands to achieve both increased ad performance and reduced costs while automatically generating thousands of generic and contextual ads.” –Instreamatic study deck
This short and to-the-point study was produced by Instreamatic with Dentsu. It is freely available HERE.