Standard Media Index released its May Ad Market Highlights report. Following up the recent Q1 2015 summary of the ad market’s performance, the May update shows continued strong adoption of digital marketing, and double-digit growth in Internet radio marketing.
Traditional radio advertising slipped downward by 12% compared to May, 2014, but Internet radio ad revenue dramatically gained by 44%.
A similar story played out in the broad television market (broadcast and cable), which stayed flat in the year-over-year view while their digital alternatives experienced double-digit growth.
The magazine market suffered an identical decline as radio.
Overall digital spending drove the entire ad market forward, gaining 24% year-over-year for May. Standard Media Index’s report said that digital “continues to keep the ad market in positive territory.” All digital ad types gained share. Key advertising castegories included Telecom, Auto, and Financial.