Advertising spending continued to rise in the U.S. for February, up 10% over the same month last year, according to the Standard Media Index results. Within that growth, digital media saw a 21% overall increase. Internet radio spiked up 63% for the month and video rose 43%. The ad network/ad exchange business saw spending increase 28% for the month. All digital sources secured a 27% share of total ad spend, up three points from the same month in 2015. The breakdown of digital ad spend for February held steady from the results posted in January 2016.
Broadcast radio advertising posted a “surprising result” for the month, up 22% year on year. Other traditional media outlets were not so successful: magazine ad spend dropped 5$ and newspapers fell 17%.