29% of avid U.S. radio users listen to podcasts weekly (Techsurvey), nearly matching overall U.S. number (Infinite Dial)

According to the new Techsurvey 2021 from Jacobs Media 29% of P1 radio users listen to podcasts weekly or daily. That nearly matches the U.S. national number measured by Edison Research and Triton Digital. Are the radio-associated podcast listeners taking that time away from AM/FM listening? Continue Reading

Jacobs Media Techsurvey: Younger listeners driving digital uptake, including podcasts and streaming audio

Jacobs Media has released the results for its annual survey into radio and media. The 2020 Techsurvey had 504 commercial radio stations in the U.S. and Canada participating. The slides show insights about radio, podcasts, streaming audio, and smart speakers for a divided digital audience. Continue Reading

Weekly podcast listening continues to grow in Jacobs Techsurvey

The full results of Jacobs Media annual Techsurvey are not released yet, but All Access got hold of one data point pertaining to podcast consumption. For the third straight year, weekly podcast listening nudged upward to 23%. That’s a slightly great share than the 21% of last year, and the 20% of 2016. Many respondents in the Jacobs survey are radio listeners, putting an interesting angle into the results. Continue Reading

Webinar details TechSurvey 13 results, technical background on streaming

StreamGuys, Jacobs Media Strategies, and jacapps collaborated on a webinar with pertinent data and advice about streaming for radio broadcasters. The presentation began with audience survey data from Jacobs’ TechSurvey 13. The survey showed a steady trend of traditional platforms in a gradual decline since TechSurvey 9 as digital platforms have been on a slow and steady rise. Continue Reading

RAIN Summit Snippets: Ginny Morris and Paul Jacobs on radio in the car

“I sleep pretty well at night,” Ginny Morris said to Paul Jacobs at RAIN Summit West in Las Vegas. Ginny Morris (CEO and Chair of Hubbard Radio) delivered a keynote presentation that included a chat with the Jacobs Media VP. But one thing does give pause to Morris’ optimism, and that is self-driving cars. Listen to her discuss the future. Continue Reading