RAIN Notes: Wednesday, April 10

Jottings of note:


P1 Preferences

Jacobs Media will present its annual research project Techsurvey in an “All-Industry Webinar” on Thursday, April 25. Produced with the participation of 500 radio stations, this survey of avid (P1) radio listeners covers the where, why, and how of their listening preferences. AI is a major part of it this year. The webinar presentation is free, and registration is HERE.



On a new episode of The Sonic Truth podcast from Veritonic, Alyson Sprague (Wondery) and Dan Jeselsohn (ART19) explore, explain, and debunk three myths around podcast measurement — the conversation is hosted by Krstin Charron of Veritonic. The theme is mythbusting, and the first myth under discussion is “Podcast ads aren’t as measurable as other digital media. Watch or listen HERE.




“It’s good to be back,” says the promo for the UK-based (and UK-only) Independent Podcast Awards 2024. The idea is to celebrate podcasts that are, as an official definition, “truly free of corporate ties.” The program honors “those who create their content in their backrooms, in their spare time and without the pressures of upsetting their sponsors along the way.” Speaking of sponsors, the contest is supported by Spotify, AudioUK, Captivate, Pod Bible, and Podnews. Categories and detailed instructions are HERE.


April 11, 2024

Brad Hill