In this guest column, Steve Pratt of The Creativity Business discusses the power of patience. “If your goal is to earn attention, build trust, and develop relationships, the strategy is obvious. You must pass the Content Marshmallow Test and delay gratification.” Click for this illustrated column. Continue Reading
Steve Pratt of Pacific Content shares a large collection of expert insights on what they expect in podcasting next year. The pros have a range of predictions, including consolidation, proliferation, diversity, and reaching $1 billion. Continue Reading
Steve Pratt of Pacific Content shares tips on how to create a good podcast without breaking the bank. His post also offers advice on the common pitfalls that snare low-budget productions. Continue Reading
Steve Pratt of Pacific Content examines assumptions and realities of blog publishing frequency. Is daily the best setup for success? Is weekly optimal? Not necessarily in either case. Continue Reading
Steve Pratt of Pacific Content examines assumptions and realities of blog publishing frequency. Is daily the best setup for success? Is weekly optimal? Not necessarily in either case. Continue Reading
Steve Pratt of Pacific Content lays out data and charts backing the importance of average consumption for podcasters. This metric may offer a different picture of audiences and engagement than downloads alone. Continue Reading
At the RAIN Podcast Business Summit on March 5, keynoter Zack Reneau-Wedeen (Founder and Head of Product, Google Podcasts) spoke with Steve Pratt (Principal and Co-owner, Pacific Content) about doubling worldwide podcast listening — Google’s podcast mission. Click through to hear the conversation. Continue Reading
Steve Pratt of Pacific Content shares his thoughts on podcast scaling: One group of podcast producers aren’t just creating value for themselves. They’re helping to grow a lot of new listeners for the entire industry. Continue Reading
Guest columnist Steve Pratt reflects on the podcast industry predictions experts made for Pacific Content last year. Overall, their forecasts were on point. Read on for a look back at what did (and didn’t) happen in 2018. Continue Reading
Guest columnist Steve Pratt is co-owner and Partner of Pacific Content. In this piece, he compares smart speakers in 2018 to the iPod in 2004. In 2004, the new iPod was “waiting for the podcast to be invented.” If smart speakers are poised in a similar moment, what sort of content might be in the future? Continue Reading