Steve Pratt — Awesome Over Time: Would Your Content Strategy Pass the Marshmallow Test?

In this guest column, Steve Pratt of The Creativity Business discusses the power of patience. “If your goal is to earn attention, build trust, and develop relationships, the strategy is obvious. You must pass the Content Marshmallow Test and delay gratification.” Click for this illustrated column. Continue Reading

Google’s Zack Reneau-Wedeen: Doubling worldwide podcast listening (audio)

At the RAIN Podcast Business Summit on March 5, keynoter Zack Reneau-Wedeen (Founder and Head of Product, Google Podcasts) spoke with Steve Pratt (Principal and Co-owner, Pacific Content) about doubling worldwide podcast listening — Google’s podcast mission. Click through to hear the conversation. Continue Reading