Jottings of note:
Whistling While They Work
In yet another survey studying how audio advertising affects listeners, Westwood One discovers that frequent listeners are eager home improvement shoppers. Podcast listeners and AM/FM listeners, in particular, spend much more money on home improvement than TV watchers. One key learning: Recent TV campaigns for The Home Depot saw significant lift in reach with the addition of AM/FM radio, especially among younger demos. And, significantly, AM/FM radio generates three times the sales lift of TV, according to a Nielsen study. There’s much more detail to this, diving deep into particulars such as which home improvements are planned by survey participants (painting holds a wide lead over bathroom remodeling). Watch a video or download slides HERE.
New Heights
We learn from Jen Sargent, CEO of Wondery, that her network has signed a deal bringing the New Heights podcast to Wondery and parent company Amazon, which gains ad sales representation and distribution. The show will live inside the Wondery+ subscription service. The deal is timed to precede the upcoming NFL season; the show is hosted by NFL superstar brothers Jason and Travis Kelce. A-list interviews and “next-level insights” are promised. MORE
Large
TuneIn’s Big 12 Radio, an agreement with college athletics organization Big 12 Conference which we covered last month (HERE), begins streaming today, we learn from a catch-up bit of PR. The station features a comprehensive line up of programming including ‘Big 12 Today,’ a weekday morning show that delivers in-depth analysis across all Big 12 sports and interviews with Conference coaches, student athletes, alumni and experts. It’s heard via the TuneIn app, naturally, and over 200 connected devices. More info (lots of it) HERE.
Pre-event Pod
Spotify and CultureCon Studios are set to launch a new original limited Podcast Series — CultureCon Uncut. It’s hosted by Imani Ellis, and will drop on Thursday, August 29 with. New episodes each week will lead up to CultureCon taking place in New York City on Saturday, October 5 and Sunday October 6. CultureCon Uncut is targeted to creatives, thinkers, and innovators. Featured guests scheduled so far include Journalist and birthFUND Founder Elaine Welteroth, actor and author Jay Ellis, beauty and wellness Creative Director Sir John, and Uncle Nearest CEO and Founder Fawn Weaver. Info and tix HERE.
August 27, 2024
