Strong forecast for digital audio advertising and programmatic in Australian IAB survey

IAB Australia released a report on the state of digital audio advertising in the country. According to the findings, eight out of 10 media buyers have purchased streaming digital audio advertising. That high interest is expected to boost growth in digital audio and audio programmatic. Continue Reading


IAB Podcast Upfront spotlights high-quality audio production entering the market

Yesterday’s Podcast Upfront 2016, produced by the Interactive Advertising Bureau (IAB), was theatrically presented at Time Inc. headquarters in downtown Manhattan. In a ten-hour series of presentations, leading podcast content networks and advertising companies paraded high-quality videos and high-recognition celebrities onto a spotlit stage. Continue Reading


The Download on Podcasts: New podcast guidelines from the IAB aim to standardize key terms

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In an effort to standardize technical terms for podcast producers, networks, and metrics analysts, the Interactive Advertising Bureau (IAB) came out of the Labor Day weekend with a release of IAB Podcast Ad Metrics Guidelines. the document is especially effective when clarifying and defining the differences between downloading and streaming. Continue Reading


Dave Grimaldi to join IAB from Pandora to head DC lobbying efforts

Dave Grimaldi, currently Director of Public Affairs at Pandora, has been appointed Executive Vice President of Public Policy for the IAB, and head of that organization’s Washington, D.C. office. Grimaldi joined Pandora in April, 2014, and was on board through Pandora’s participation in the “Webcaster IV” process which ends this month. Continue Reading


IAB’s Podcast Working Group meets in Vegas, seeks guidelines in a fast-growing category

The Download on Podcasts is a weekly feature sponsored by PodcastOne.

The Interactive Advertising Bureau (IAB)’s Podcast Working Group met in Las Vegas on Monday, as part of its mandate to discuss ad-supported podcasts, and “best opportunities to evangelize the space.” The agenda is secret, but podcasting is a category in need of top-level organization. Continue Reading


DAAST specification for audio ad serving now in adoption phase

Six months after its introduction by the Interactive Advertising Bureau (IAB), the Digital Audio Ad Serving Template (DAAST) is in its adoption phase. “Industry adoption of DAAST enables digital audio ads to be easily run and tracked in a consistent manner across publishers, similar to other digital marketing mediums,” said Scott Cunningham, Senior Vice President, IAB, and General Manager of the IAB Technology Lab. Continue Reading