Due partly to momentum stretching back years, and partly due to changed listening routines during the 2020 pandedmic, YouTube now serves 2-billion music users. This according to Mark Mulligan, head of MIDiA Research in the UK. Click through for metrics, a graph, and links. Continue Reading
Head of MIDiA Research Mark Mulligan has published an article about maximizing YouTube music chanels. Titled “How YouTube can be a music industry growth driver,” the piece asserts that non-Anglo music channels on YT operate differently from their Anglo counterparts, and are finding success. Click through for an illuminating chart and a link to the analysis. Continue Reading
MIDiA Research has concluded its quarterly podcast survey, Podcasts Q2 2020: Spotify Takes an Early Lead. It’s a subscription product, but MIDiA has pulled out one intriguing bit: Spotify is the most-used podcast platform according to 780 survey respondents across six countries. Continue Reading
In an encompassing and deeply researched report, UK-based MIDiA Research has produced a manifesto for broadcast radio, laying out challenges and opportunities for the future. Titled Radio is Switched On Again: Strategies for 2020 and Beyond, the densely-packed 24-page document is for subscribers only, but MIDiA kindly sent a copy to RAIN News for review. Continue Reading
MIDiA Research has released load of metrics charting media and entertainment verticals. the info drop is prep for an upcoming webinar, “COVID-19 Impact on Entertainment Demand and Behaviours.” Continue Reading
MIDiA Research has tracked the growth of streaming along with many other consumer behaviors over the years. Now, the company is turning its data toward understanding the impact of the COVID-19 pandemic on media industries. The report predicted that just the change of more people working from home would increase available entertainment time by 15%. Continue Reading
Brief news items and worthy reads from around the web: This is the dawning of the age of the artist. A history of digital radio in Italy. The 2020 Ultimate Podcast Bracket. Continue Reading
MIDiA Research shared its report on the global music industry for 2019. According to its figures, global recorded music revenue reached $21.5 billion, with 11.4% growth bringing the sector to a fifth consecutive year of growth. Continue Reading
MIDiA Research posted a graphic from its fourth-quarter podcast tracker survey ahead of the launch of its Podcast Platforms report. The data, from a consumer survey of 576 podcast users, show Spotify with a lead in the overall weighted average of four national cohorts. Spotify is also the leading podcast app for Canada, Australia, and the UK, according to MIDiA’s research — but Google leads in the U.S. Continue Reading
MIDiA Research has published data about the global streaming market shares of different services for the first half of 2019. The report found that there were 304.9 million streaming music subscribers around the world at the end of June 2019. That’s an increase of 34 million subscribers fro the end of December 2018 and 69 million from the close of June 2018. Continue Reading
MIDiA Research teamed with subscription listening service Idagio for an examination of classical music and streaming. Global retail revenue for classical recorded music was $384 million in 2018. Streaming revenue for the genre rose 46% to $141 million that year. Continue Reading
MIDiA Research has released an executive summary of its subscriber report with a forecast for the global music industry from 2018 through 2026, and the analysis shows that streaming will continue to be critical to the sector’s success. By 2022, the report anticipates that streaming revenue is set to exceed the music industry’s total revenue from 2018. Continue Reading