MIDiA takes a deep dive into YouTube as a music business

MIDiA Research has released a report on YouTube and the video platform’s impact on the music economy. With YouTube commanding a massive audience, but still drawing criticism and skepticism from artists and labels, the report adds much-needed data to explain the service’s role. “Safe Harbour-enabled UGC is no longer the threat it once was, with just 2% of music video views from unofficial uploads,” it says. Continue Reading


State of Streaming: Continued growth and an identity crisis [RESEARCH]

Midia Research released a new data report called State of the Streaming Nation, a comprehensive analysis of the audience and economics of streaming music globally. The report positions itself at a pivotal point in the evolution of streaming, marking 2015 as “the year in which streaming music came of age.” At the same time, the conclusion fleshes out a cautionary reality. Continue Reading


Mark Mulligan: The Three Things Streaming Needs To Fix Next

by Mark Mulligan

This guest column identifies a “middling majority” of music creators whose businesses are not thriving in the streaming music services. Mark Mulligan proposes a formula for better monetizing a band’s relationship with listeners and fans — and offers a worksheet of the model for artists to work with. Continue Reading


New research on “digitally native music consumers”; online music is the key category

MIDiA Research, recently launched by Mark Mulligan, has completed a study examining the characteristics, attitudes, and behavior of “digital natives.” The focus is mostly how they approach music. What are Digital Natives? A young demographic that has never known a world without online connectivity and unlimited music and audio choices. Understanding the mindset and decisions of that population shines light into the future of listening. Continue Reading