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Pandora: survey results encourage advertisers during Covid-19; audio samples of streaming ads

The collapse of travel during the Covid-19 pandemic is discouraging to the tourism industry. But streaming giant Pandora is using consumer survey results to encourage advertisers to adjust their messaging in afeel-good, look-forward way.¬†Click through for two streaming audio ads running on Pandora — from Costa Rica Tourism, and from Proctor & Gamble. Continue Reading