Acast, the international podcast hosting platform and advertising marketplace, has acquired RadioPublic, the podcast network and tech innovator founded in 2016. It’s a partnership of values and technology affinity. Click through for details and context. Continue Reading
Acast is sending around a brag-worthy announcement that its programmatic ad sales for podcasting grew 215% last year. This disclosure might be viewed as validation of programmatic in an industry where ad revenue has historically been based on bespoke performances of commercials by hosts while recording the show. The company projects 10% of 2021 revenue will derive from programmatic.
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Podcast content, hosting, and monetization platform Acast is announcing a partnership with Patreon, the crowdfunding platform used by many podcasters to support their ongoing projects. In this arrangement, Patreon podcasters can manage both their public feeds and private patron-only episodes in one place, and patronage listeners can hear public and private content in their favorite app. Continue Reading
In a startling announcement, which in hindsight seems inevitable, leading media campaign planning and buying platform Strata has accepted the entire inventory of podcast company Acast. Acast’s portfolio of 20,000+ podcasts will be exposed to agencies and advertisers engaged in all kinds of media marketing. This deal will be seen in a future rear-view mirror as breakthrough. Continue Reading
If users search for online content based on keywords, why shouldn’t advertisers purchase marketing campaigns the same way? In fact, they can do that within Google’s ad ecosystem. Now, podcast advertisers have an avenue for keyword-based targeting within the Acast marketplace, according to an Acast announcement. The initiative is based on proprietary technology, and an interesting view of the future. Continue Reading
Acast announces today that it is launching its podcast advertising technology and marketplace in Canada. Heather Gordon, formerly Digital Sales Director at CBC/Radio-Canada, is taking the role of Managing Director, Canada for Acast. Gordon is also set to speak at RAIN Digital Canada this week, Thursday Sep 24, in a Zoom extension of RAIN’s annual Canadian summit. Continue Reading
Acast is announcing the Acast Marketplace Virtual Storefront. It is a self-service campaign planning tool which gives advertisers and agency buyers a way to browse podcasts and their targeting characteristics, before engaging the Acast sales team. The Virtual Storefront gives the buyer more hands-on control than previously. Click through for a screenshot. Continue Reading
Acast Open, which launched last fall after the Pippa acquisition, and which allows any podcast to host a show on Acast, can now (as of today) participate in the Acast Marketplace. Acast Open podcasters must apply to enter the monetization service. Dynamic ad insertion is used to deliver targeted messages in shows throughout a podcast’s entire catalog. Continue Reading
Acast has entered a partnership with audio streaming service JioSaavn. Both businesses share a goal of expanding podcasting across South Asia through this arrangement. Continue Reading
Acast has hired Georgina Holt to be its new managing director for the UK, Ireland and ROW regions. She will be responsible for driving both commercial and content growth for the podcasting company. Holt has nearly two decades in the media and publishing industries, most recently at The Stylist Group. Continue Reading
Acast has entered a new partnership with DIVE Studios, a podcast network centered on K-pop performers. Under this partnership, Acast will offer DIVE Studios monetization services at scale and support advertising on its podcasts. Continue Reading
Acast has released its financial results for last year. The podcasting company doubled its annual revenue from 180 million kroner ($19 million) in 2018 to 361 million kroner ($38 million) in 2019. Revenue growth in the Americas and Europe propelled the company to the strong annual results. Continue Reading