For direct response podcast advertisers, “reach doesn’t necessarily equal conversions.” That’s the rationale for a new Podchaser feature called Performance+, voiced by CEO Bradley Davis. The new addition to Podchaser’s tech offerings promises to deliver the strongest results against a client’s advertising objectives. Continue Reading
We have heard of a coming elimination of third-party cookies for years. The threat remains top-of-mind for many media segments, and global podcast company Acast now announces a cookie-free targeting solution for advertisers. The new capability is called Predictive Audiences, and it’s made possible by an alliance with Comscore technology. Continue Reading
Global podcast company Acast, which lately seems intent to remove all middle-layer interference in the advertiser/podcast planning relationship, has brought those two parties closer with an expansion of the company’s self-serve platform. A new collaboration feature saves time in the planning and booking stages, and also make it easier to distribute a marketing budget across multiple podcasts. Continue Reading
Stockholm-based global podcast company Acast released a Q3 financial report which also serves as an interim report covering January – September. Acast says that growth “was mainly attributable to North America where net sales increased by 55%.” Europe also delivered upward metrics (+25%) and all other markets averaged 24%. Click for more. Continue Reading
Acast has released an informative guide to brands who are approaching the holiday buying season: “Tis the season for podcast advertising with Acast. While an unabashed promotion of Acast’s self-serve platform, the guide delivers platform-agnostic guidance for getting a grip on the complex holiday season. Click for metrics and a link to the full study. Continue Reading
Acast has signed an agreement with Warmer Bros. Discovery to be the exclusive distributor and monetization partner for some of Discovery’s podcasts. Warner Bros. channels involved in this arrangement include Food Network, TLC, HGTV, Animal Planet, Discovery Channel, and the Travel Channel. Continue Reading
Here’s what we’re learning from global podcast company Acast: People who fall asleep listening to podcasts can be sorted into two groups. Both groups take longer to fall asleep than non-listening people. Bedtime listeners are less likely to skip ads… Continue Reading
Acast announces a new podcast called Your Mama’s Kitchen, spawned from the company’s partnership with Higher Ground, the podcast company launched by Michelle and Barack Obama. Acast announced its sales and distribution deal with Higher Ground in April. This new show is the first result of that alliance. Click for details and a link to listen. Continue Reading
Acast has selected Podscribe as its “preferred attribution partner” in all markets. It’s a meaningful and sweeping endorsement of Podscribe’s performance analytics in podcast advertising. The other half of that handshake appears to be a back-of-hand reference to Spotify’s Ad Analytics tool which launched just two months ago. Continue Reading
Global podcast hosting and marketplace technology company Acast has launched “AdCollab,” a service which enables advertisers to team up directly with podcasts hosts in planning host-read sponsorship campaigns. This initiative has been in testing mode since April, and is available to all advertisers planning host-read campaigns. Continue Reading
Global podcast powerhouse Acast released its Q2 earnings today. In the official release and presentation highlights we see top-line growth leading to negative operating margins. Below are details around the highlights and the total operating loss for the quarter: Net… Continue Reading
Acast sent us a fascinating piece of survey work that questioned podcast listeners about their sentiment toward AI influencing podcasts in over 20 ways. The broad takeaway is approval by listeners for AI in the production process. That approval slants toward technical improvements, with lower levels of acceptance of content manipulations. Click for the interesting details. Continue Reading