Global podcast company Acast is publicizing its accomplishments in Australia. As a broad and significant metric, the company has disclosed that it has delivered $31-million in local ad revenue to its indie podcast creators. The time span for this accomplishment is about six years — Acast entered the Aussi market in 2017.
Acast can brag of 31-million monthly listeners across Australia and New Zealand. (So, a neat $1 per listener in ad revenue.)
The company says the success id driven by “an influx of new shows in 2023.” They include The Bakersfield Three, which has attracted 700,000 listens in Australia/NZ in just over a month.
Acast has also recently started working with Mark Bouris’ The Mentor and Straight Talk podcasts, while its other eight local signing for 2023 — Alpha Blokes, Basically Besties, Girls That Invest, Hello Sport, Only Wrong Answers, To Be Frank with Constance Hall, We Got the Chocolates and We Mean Well — enjoy 2.35 million monthly listeners between them.
Guy Scott-Wilson, local content director of Acast said: “As a home for independent podcasters, it’s great to add such a broad range of talented voices to the Acast Creator Network reflecting the incredible things that are happening in this medium across Australia and New Zealand, and offering our commercial partners new and innovative routes to market. As a platform, Acast is committed to empowering creators like these to continue to grow and achieve their ambitions while retaining full creative and commercial control.”
Henrik Isaksson, managing director of Acast Aus/NZ said: “Only a few years ago we set out on a mission to create the most valuable marketplace for podcasters, no matter their size. It’s clear that although it’s only the beginning, we are well and truly on the way to achieving this objective.”
(originally reported in Mumbrella)
