Global podcast behemoth Acast released Q3 earnings this morning. Below, top-line key metrics:
The Acast Ecosystem
Taking a much wider view, Acast has fashioned a graphic that includes the company’s three major constituents: Creators, Audiences, andAdvertisers (below). Here we see how Acast justifies its characterization as “uniquely positioned at the center of the podcasting value chain.”
A Revealing Comparison
The earnings presentation contains a lot of number-bragging, which is to be expected. But this catches our eye: a visual comparison of Acast ad breaks to commercial radio ad breaks. This kind of separation is directed to advertisers who don’t want to get lost in a high-volume ad shuffle:
Note that the Commercial Radio graphic excludes live reads.
The Per-listen Metric
Acast puts its granular measurement of usage against quarterly revenue, and illustrates the interesting result below:
Here is the final assertion of Acast’s Q3 2024 presentation (which is HERE): “Acast stands strong as the leading player in podcasting.”
