Podtrac Global Delivery metrics (plus RAIN Remix)

Podtrac has issued a new monthly (presumably) ranker of global streams/downloads, and views. The streams/downloads portion is a measure of RSS activity, and the viewing numbers come from YouTube. Six networks are represented in this work (Podtrac clients). In the RAIN Remix, we reveal the metrics on a per-show basis. It makes all the difference for one of the networks. Continue Reading

Steve Goldstein: What People Are Doing When They Aren’t Listening To Your Podcast

by Steve Goldstein

“The heat of the moment, can be the difference between a podcast listen and a show stuck in the purgatory of the podcast queue.” In his latest guest column, Steve Goldstein talks about the importance of podcast drop timing. Case study: HBO chose to delay dropping John Oliver’s Last Week Tonight from Mondays to Thursdays. Will audiences “wait and see”? Pay to see? Or maybe neither. John Oliver wasn’t happy about it. Steve connects this to podcasting, and evokes “the purgatory of the podcast queue.” Continue Reading

Ad types, visitor rates, and more in new Podscribe benchmark report

Podcast verification and attribution company Podscribe has released its quarterly Podscribe Performance Benchmarks, which offers analyses of key performance indicators important to podcast advertisers. Much of the metrical significance is measured on the basis of listener visits to advertiser destinations. Click for several examples and linkage to the free report. Continue Reading

Acast achieves first positive adjusted EBITDA in Q4.

Acast has released  simultaneous reports for Q4 2023 and full year 2023. The headline news promoted by the company’s press release is that Q4 earned a positive adjusted EBITDA (Earnings before interest, taxes, depreciation, and amortization). It is a self-congratulatory moment for one of the largest podcast and advertising networks in the world — “the global independent power source of podcasting” as the company frames it. Continue Reading

Steve Goldstein: What People Are Doing When They Aren’t Listening To Your Podcast

by Steve Goldstein

“In my days as an executive in the radio business, our competitive focus was always on other radio stations and grabbing audience from them with researched music, smarter commercial placement, stronger talent, and visible marketing.” That’s how Steve leads us into this overview of the many media attractions which are taking audience and time-spent from podcasting. Choice abounds, and in the search for greater audience the advice here is to think broadly about where that time will come from. “The competition isn’t just another podcast; it is everything.” Continue Reading

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Rephonic / PodMatch advice to most podpreneurs: “Stop. Start a business instead.”

Putting aside the “Ouch” factor, a new study offers realistic advice to would-be podcasters, and many existing podcasters. In a report posted on the PodPros website, podcast database Rephonic and podcast guest provider service Podmatch put up some statistics that should give pause to any prospective podcast entrepreneur. Click for results and graphs. Continue Reading

Hit podcast SmartLess leaving Amazon for SiriusXM. And taking its 4 other shows.

It is a time of shaking loose from original network partnerships. Just as Joe Rogan and Alex Cooper are changing their exclusive relationships with Spotify, the hit podcast SmartLess is leaving its parent network Amazon Music and will be exclusively tied to SiriusXM for distribution and ad sales. Click for more. Continue Reading