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Podtrac makes statement of IAB podcast measurement standard compliance

As podcast publishers, hosting companies, and advertising sellers circle around audience measurement standards, the IAB 2.0 Podcast Measurement Technical Guidelines represents a hot topic. some podcast entities comply now with those guidelines, others have a compliance schedule. Podtrac, which offers… Continue Reading

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James Cridland’s Future of Radio: DAB in Germany; Radio up in New Zealand; Entercom’s ‘shiny new toy’ issue

by James Cridland

James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: Updates from the radio and audio industry come from Germany, New Zealand, South Africa, and much more. Continue Reading

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James Cridland’s Future of Radio: BBC Sounds gets launched, longer ads apparently preferred, and Bobby Bones

by James Cridland

James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: New BBC Sounds app launches in the UK. Some questionable research into ad length. Much more from across the audio landscape. Continue Reading