Average podcast CPM rose in April (AdvertiseCast monthly report)

AdvertiseCast, a subsidiary of podcast host/tech company Libsyn, released the April edition of its monthly CPM tracker, continuing a trendline of how much advertisers pay to market in podcasts of different audience sizes. The average CPM for a 60-second spot across all measured podcasts rose by 1.5%. Click through for details. Continue Reading

iHeartMedia selects Sarah van Mosel to lead the iHeart Audience Network

iHeartMedia today announces that Sarah van Mosel, formerly CRO of Stitcher, will lead the company’s new iHeart Audience Network (“iAN”), an highly scaled audio inventory and audience targeting environment that spans podcasting (iHeartPodcast Network), streaming audio (iHeartRadio), and the vast reach of the largest commercial radio group in the U.S. Continue Reading

Warner Music Group launches podcast network for “breadth of voices and perspectives”

Warner Music Group (WMG) today unveiled its new podcast network,¬†Interval Presents, which will produce multi-format, culture-forward audio content at the intersection of music, pop culture, and social impact. The initiative marks the first major music label to follow in Sony Music’s lead; Sony entered the podcast arena five years ago in May, 2017. Click for show details. Continue Reading

Spotify opens Video Podcasts out of testing with subscriptions, “backgrounding,” and integration with Riverside

In a significant product evolution, Spotify has announced the release of its Video Podcasts product from testing, making it available to all creators in the U.S., Canada, New Zealand, Australia, and the U.K. It is an exceptionally mature launch, startlingly packed with features helpful in production, monetization, audience engagement, and analytics. Click for lots of detail. Continue Reading

Media Creek becomes SoundStack in reorg-rebrand; launches SoundStack Engine; Live365 unchanged

Media Creek, an audio-tech holding company launched in February 2018, announces today a rebranding as SoundStack. In what a company representative calls “a unification/rebranding of all of the collective Media Creek brands,” SoundStack encompasses existing services Live365 and Empire Streaming. Also announced today: A newer service called SoundStack Engine, a platform for both live streaming and podcast distribution. Continue Reading

Over five years: Terrestrial radio -13%, podcasting +266% (Cumulus/Edison)

Cumulus Media / Westwood One has released its 2022 Audioscape bundle of research metrics under the banner of its Audio Active Group brand led by Chief Insights Office Pierre Bouvard. It’s a big book of data; today, we look at the growth of podcast listening share compared to terrestrial radio. Continue Reading