Acast celebrates birthday with listening metrics
Podcast platform Acast celebrated its fourth birthday with the milestone of 100 million monthly listens. The result is a doubling of Acast’s results year-on-year. Continue Reading
Podcasting
Comprehensive coverage of the podcasting industry and its business ecosystem.
Podtrac makes statement of IAB podcast measurement standard compliance
As podcast publishers, hosting companies, and advertising sellers circle around audience measurement standards, the IAB 2.0 Podcast Measurement Technical Guidelines represents a hot topic. some podcast entities comply now with those guidelines, others have a compliance schedule. Podtrac, which offers… Continue Reading
Spotify selects winners of Sound Up Bootcamp
Spotify hosted a training program focused on helping women of color to make their own podcasts. The Sound Up Bootcamp selected ten applicants out of 18,000 to participate in the training where they workshopped ideas for podcasts to share their own stories and perspectives. Continue Reading
The Washington Post creates its own dynamic podcast ad insertion tech
The Washington Post has developed its own internal technology for putting ads into podcasts. Rhapsocord is a dynamic ad insertion tool that can automatically identify pre-roll, midroll, and post-roll spots in a show, then add the spot and update the file. Continue Reading
James Cridland’s Future of Radio: DAB in Germany; Radio up in New Zealand; Entercom’s ‘shiny new toy’ issue
by James Cridland
James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: Updates from the radio and audio industry come from Germany, New Zealand, South Africa, and much more. Continue Reading
New Mark Ramsey podcast is “biopic without pictures” about Louis Armstrong
Radio consultant and podcast entrepreneur Mark Ramsey has announced his next program venture, a six-part “biopic without pictures” podcast series about Louis Armstrong called Pops. The show has started production, and will launch in 2019. Continue Reading
Formula 1 to launch first podcast with help from audioBoom
Motorsport league Formula 1 has announced plans to launch its first official podcast. The show, titled Beyond the Grid, is a weekly podcast produced in association with audioBoom and is presented by Bose. Continue Reading
Survey: Podcast consumption is growing in Germany
Podcast listening is on the rise in Germany. A survey of more than 1,000 Germans by digital association Bitkom found that 22% of the nation is tuning in to podcasts, compared with 14% in 2016. Among ages 14-29 and ages 30-49, the rate of podcast listening is 30%. Continue Reading
AdvertiseCast inks ad deal for Taste of Taylor podcast
AdvertiseCast announced an ad deal with the Taste of Taylor podcast. Host Taylor Strecker is also a radio personality and current presenter for TV Land’s Getting Younger. Under this arrangement, AdvertiseCast will be the exclusive ad sales partner for her podcast. Continue Reading
James Cridland’s Future of Radio: BBC Sounds gets launched, longer ads apparently preferred, and Bobby Bones
by James Cridland
James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: New BBC Sounds app launches in the UK. Some questionable research into ad length. Much more from across the audio landscape. Continue Reading
WAMU to host program for developing local podcast talent
WAMU, the NPR station for Washington D.C., has announced a new initiative to train, support, and promote local podcasters. The Pod Shop is a three-month program that will host as many as five podcasters for twice-weekly sessions. Continue Reading
Smart Speakers are having their 2004 iPod moment
Guest columnist Steve Pratt is co-owner and Partner of Pacific Content. In this piece, he compares smart speakers in 2018 to the iPod in 2004. In 2004, the new iPod was “waiting for the podcast to be invented.” If smart speakers are poised in a similar moment, what sort of content might be in the future? Continue Reading