Comprehensive coverage of the podcasting industry and its business ecosystem.
Edison Research unleashes another of its recurring podcast studies this week, coordinated with The Podcast Show in London. Top 25 Podcasts in the UK details the most popular shows in Q1. Plus — RAIN’s comparison to previous results of this research focus. Continue Reading
The definition of “podcast” is changing, but the opportunity may be bigger than ever. In this edition of Steve Goldstein’s guest column, The Amplifi Media Founder/CEO weighs whether podcasting is more of an experience than a platform. At the same time, the term podcasting still matters, though it might need a redefinition. Continue Reading
Professional trade organization The Podcast Academy, which produced an annual awards program for podcast creators, has announced the introduction of two new international honors. Continue Reading
YouTube has launched and announced a podcast popularity chart, awkwardly named “Weekly Top Podcast Shows: Most popular podcast shows on YouTube.” The date range for this debut weekly chart is May 5-11, establishing a reporting cadence with a one-week lag. We examine and compare this ranker to recent Edison Research data on podcast popularity. Continue Reading
“While others are scaling back, Libsyn is bucking the trend.” Eminent podcast company Libsyn fashions itself as breaking free of a prevailing business environment, as it announces new hires to its Business Development team.
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Global audio content development and investment company PodX (formally PodX Group) has announced its acquisition of pod studio Lemonada Media. CEO Patrick Svensk calls it “a landmark transaction.” Lemonada is a blazing podcast success story, with a roster that includes Julia Louis Dreyfuss, David Duchovny, and Meghan, Duchess of Sussex. Continue Reading
Media consulting firm Owl&Co has released the latest podcast metrics report in a season of many. Called The Global Podcast Economy: A Complete Picture, and subtitled Beyond Ads: Mapping Revenue Across Audio and Video Podcasts, this piece of work defines, characterizes, measures, delineates markets, asks questions, and provides answers. Click for details, graphs, and linkage. Continue Reading
In a RAIN scrutiny of the newly released Podtrac rankers, we see the clear dominance of iHeart Audience Network in the delivery of podcasts. The the RAIN Remix reveals a new list of top publishers based on audience size per podcast. In that re-sorting, Revolver Podcass shifts from #18 to #1. Click for graphics. Continue Reading
The Joe Rogan Experience is predictably and regularly the top-ranked podcast in measurement studies which include all podcast platforms. Edison Research conducts one such survey, resulting in the Top 50 Podcasts In The U.S. This release represents a survey conducted in Q1, and results in a ranking of the top 50 podcasts. Click for details.
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Chris Corcoran, co-founder and Chief Content Officer of podcast production house Cadence13 (eventually acquired by Pre-Audacy Entercom in 2019), has started a multimedia creative house called Arena Studios. While the initial focus is on the world of sports, the brand mission is more inclusive. Click for details. Continue Reading
Promotional video creator Headliner has released an ingenious new tool which hooks into YouTube’s “Most Replayed” feature. Continue Reading
Sharon Taylor — EVP, Triton Digital and ex-CEO of Omny Studio — has released the 2024 edition of Omny’s annual podcast benchmark report. In it we learn about download rates by content category and geographical region, and which of those rates can be considered “good.” Click for numbers and charts. Continue Reading