Podcasting

Comprehensive coverage of the podcasting industry and its business ecosystem.
0

Spotify signs Meghan Markle & Prince Harry in exclusive podcast production

Posted on by Brad Hill

The Spotify podcast deal-making dreadnought sails on, now signing the ex-royal couple Prince Harry and Meghan Markle to an exclusive production arrangement. The model seems to be taken from the Spotify/Obamas deal which tied a new production company, Higher Ground, to Spotify (not an equity acquisition). Likewise, Harry and Meghan have fashioned a production company called Archewell Audio. Click through for details and a trailer. Continue Reading →

0

Steve Goldstein: Previously Audio was on Nobody’s Radar – In 2020 it was on Everyone’s Radar

Posted on by Brad Hill

by Steve Goldstein
In this year-in-review guest column, Steve Goldstein ruminates on audio’s growth from outdated also-ran in the media universe, to an essential component of the media mix. And the audio story is more than just Spotify and SiriusXM. Continue Reading →

0

Podtrac Top 2020 podcasts: Two-list comparison

Posted on by Brad Hill

Podtrac released its Top 25 New Podcasts of 2020 list. The release follows an earlier reckoning at the end of Q3 — an intermediary list. We compare the two for a look at which podcasts (six of them) were added in the two months which separate the two list measurements. Click through for the graphic. also — the network power of Wondery and iHeartRadio is on display. Continue Reading →

0

IAB Podcast Upfront shifts to May in 2021, closer to the video NewFronts

Posted on by Brad Hill

The Interactive Advertising Bureau (IAB) has announced that the annual Podcast Upfront, a fall event in past years (September in 2020), is moving to the week of May 10 in 2021. The idea is to get it closer to the IAB NewFronts (week of May 3), the video counterpart to the podcasting event, “to enable marketers to evaluate their omni-channel investments in an increasingly holistic way.” Continue Reading →

0

Jeff Umbro: Courses, Webinars, and Learning Opportunities

Posted on by Jeff Umbro

by Jeff Umbro

In this week’s column, Podglomerate CEO Jeff Umbro covers key podcast news items from the past week. In this edition, a rundown of four online courses and webinars for getting a better understanding of podcasting issues and skills. Also — Sirius XM and Howard Stern. Continue Reading →

0

iHeartRadio Podcast Awards 2021 (virtual) — all the nominees here

Posted on by Brad Hill

iHeartRadio announces today that its Podcast Awards program will continue in 2021, in a virtual format. In past years the January event was staged at the iHeartRadio Theater in Burbank, CA. The 2021 iHeartRadio Podcast Awards will be on January 21, streamed on iHeart’s Facebook and YouTube locations, the iHeartRadio app (naturally), and broadcast or streamed on some iHeartMedia radio stations and virtual sites. Click through for a complete list of categories and finalists. Continue Reading →

1

Bill Rosenblatt: The Axis Collision of Amazon Possibly Acquiring Wondery

Posted on by Bill Rosenblatt

by Bill Rosenblatt
Guest columnist Bill Rosenblatt speculates a podcast world in which Amazon has acquired Wondery, fulfilling that rumor. A certain bifurcation would become evident in that scenario, pitching an Amazon/Spotify axis pushing for exclusivity of content, and an iHeartRadio/NPR axis pushing for ad revenue. A must-read column. Continue Reading →

1

As podcasts run more ads, listener attidues remain mostly favorable (Edison Research)

Posted on by Brad Hill

In a new study from Edison Research, supported by content and sales network PodcastOne, and digital ad ad rep firm Ad Results Media, podcast “Super Listeners” were queried about their feelings about, and responses to, podcast advertising. The results are mostly favorable, with year-over-year rises in key favorability answers compared to a year-ago survey. Click through for details. Continue Reading →

0

Podtrac Top Podcasts for November: Nothing new; slight shuffling

Posted on by Brad Hill

File this under “Nothing new under the sun.” Or, “Nothing succeeds like success.” Or, wow, podcasting is like every other media category. In the November edition of Podtrac’s Top Podcasts industry ranking, not a single new show entered the list from October. In October, three new shows came in, a reasonable 15% turnover. The top four slots remained resolutely unchanged. Click through for the list. Continue Reading →