Podcast ad rates rise again in April (Libsyn/AdvertiseCast)

The average cost per thousand (CPM) for podcast ads moved upward in April for the second consecutive month, across all measures of audience size. This according to AdvertiseCast’s monthly tracker, where average CPM for all audience size buckets (1,000 to 100,000+) settled in at $23.04, rising from the March average of $22.10. Click through for a 3-year trend chart. Continue Reading

Podcast listening growth across all age demos at center of iHeartMedia report

The State of Podcasting 2023 is the ambitious title of a new iHeartMedia report. If the title reaches high, the data scale upwards too. The reach of podcasting, measured by daily listening. has soared upward for all age groups in timelines going back to 2015. There is also an interesting result when you put podcast listening next to Netflix subscriptions. Click for details, charts, and a download link. Continue Reading

Acast targets audience segments with new advertising platform feature

Global podcast company Acast is announcing a new podcast audience targeting capability, enhancing the value of its self-serve ad platform. Called Audience Segments, the feature enables marketers to address audiences defined by characteristics such as Business Leaders, High Income Earners, Tech Enthusiasts, Travelers, Parents, and Pet Owners. Continue Reading