Comprehensive coverage of the podcasting industry and its business ecosystem.
Podcasting has drawn a rising amount of attention, acclaim, and income in the past several years. That growth has been paired with investments in infrastructure aimed at continuing that progress. The latest is a new not-for-profit organization called the Podcast Academy. Continue Reading
Deloitte released its annual report with predictions for the tech, media, and telecom sectors. The analysis included a section devoted to audiobooks and podcasts. Deloitte predicted that the global podcast market would be worth $1.1 billion in 2020, while it pegged the global audiobook market as hitting $3.5 billion. Continue Reading
Staples, the office supply chain, recently announced Staples Connect, and interesting reinvention of some stores to include co-working spaces, community gathering spaces, and podcasting facilities. Spreaker announced its launch partnership, offering discounted access to its hosting and distribution platform. Continue Reading
CNN is launching a new dedicated division to help the broadcaster build a bigger presence in audio programming. CNN Audio plans to develop and launch a new slate of shows for CNN Podcasts. It will also be the new home for existing podcasts under CNN’s banner. Continue Reading
Podtrac released its list of the top 15 podcast publishers from January 2020. The month included a mixed set of results in terms of performance. Overall, Podtrac tracked 1.3 billion IAB-certified downloads across all its measured publishers. Continue Reading
Acast announced that PBS NewsHour is joining its network of publisher partners. Acast will provide the nightly news broadcast with monetization for its podcast programming, and select shows from its roster will be able to support sponsorships. Continue Reading
The podcast industry convened in Los Angeles this week to share news and announcements for the second annual upfront event. Podfront LA included presentations from several notable networks. Here are the presentation summaries as described in the Podfront LA press release. Continue Reading
iHeartMedia is continuing to expand its podcasting empire with a new push into Spanish-language content. The company shared two developments for the Latinx audience: one with Enrique Santos and one with reVOLVER. Continue Reading
ART19 and Veritonic teamed up for another dive into the effectiveness of podcast advertising. Their latest case study is for pharmaceutical brand Bayer and used ART19’s SmartAudiences technology for targeting. The assessment found that Bayer’s listener-targeted podcast ads drove intent to purchase, favorability, and other key metrics. Continue Reading
Audioboom has seen shifts in leadership over the past year, and now it is looking for an even bigger change. The podcast company confirmed that it is open to finding a buyer. Continue Reading
Acast is bringing its Aclass podcast education series to the United States for the first time. The series of free workshops is designed to reach communities and populations that are currently under-represented in the podcasting field. Continue Reading
iHeartMedia is launching a set of advertising and marketing tools called the iHeartPodcast AdSuite. The company announced this development on the business side of its podcasting operations during Podfront LA 2020. Continue Reading