Comprehensive coverage of the podcasting industry and its business ecosystem.
Panoply Media’s lead data analyst, David Martin, has penned a blog post exploring the value of podcast ratings. Martin defines a rating is the number of 1-5 stars a listener gives a show, while a review is their written assessment. The podcast company’s statistics showed that about 80% of shows in the U.S. iTunes store have no ratings listed. Continue Reading
Major labels and publishers are quick to call in the copyright lawyers, and this time their target was a podcast that they claimed was illegally using music in episodes. David Oxenford explains the distinctions between different performance licenses and what podcasters should do to stay on the right side of copyright law. Continue Reading
Fox News Radio is adding three original podcasts to its slate of free-to-listen programs. The radio network archives many of Fox’s TV shows for on-demand listening, but those programs are maintained behind a Premium firewall. On the free side, the FOX News Radio page shows 21 shows. Continue Reading
Free podcast production and hosting service Anchor is introducing a new monetization plan for U.S. podcasters. Anchor Sponsorships is an automated service which matches advertisers with podcasts, and invites podcasters to create host-read breaks and insert them in their new and past shows. It’s an interesting long-tail play for both podcasters and brands. Continue Reading
Omny Studio, the audio publishing platform, has entered a programmatic advertising partnership with Rubicon Project. This deal will see Omny Studio offering pre-roll video advertisements for podcast listens on the web. Customers will be able to connect their shows to Rubicon Project’s video advertising marketplace, adding a new monetization option for podcasters under Omny’s umbrella. Continue Reading
Global, the UK-based media and entertainment conglomerate, announced that it will launch support for podcasts in its Global Player app. The software platform lets listeners tune in to all of Global’s radio brands. Now it will also house a library of 1,500 premium podcasts. Continue Reading
Acast announced that it is launching its first personalized podcast ads. The podcast platform’s latest feature is powered by A Million Ads, and the service will be available across Acast’s entire global network. According to the press release, elements including the voiceover, the sound effects, and the music of an ad can be customized to a particular listener’s specific situation. Continue Reading
Magellan has released its October ranking of top podcast advertisers, noting two new participants in the list: security company ADT, and stock-trading app Robinhood. The monthly report highlight the top 15 podcast advertisers in the 2,000 podcasts tracked by Magellan. Continue Reading
The Amplifi Media CEO aggregates several noteworthy statistics that help outline the latest trends in audio and media. This batch has some especially interesting numbers for smart speakers and traditional television. Continue Reading
Podcasting company Voxnest has entered into a partnership with DAX, the digital audio advertising platform of Global. This deal unites the expertises of both parties to create audio monetization opportunities for publishers that will help them grow audiences and revenue. Their collaboration will create a turnkey solution for creating, monetizing, and distributing digital audio. Continue Reading
Corus Entertainment, a top media company in Canada, announced the launch of the first science and technology podcast for its Curiouscast network. Super Awesome Science Show debuts today and will release new episodes weekly on Tuesdays. The podcast will explore answers to big questions in science topics such as blockchain, climate change, and artificial intelligence. Continue Reading
Leon Neyfakh is departing Slate. He announced his exit in a Twitter thread that was first picked up by Hot Pod. Neyfakh is a reporter as well as the host and narrator of the Slow Burn narrative podcast. He’s leaving to start a new show called Fiasco in partnership with “an innovative platform you’ll be hearing more about soon,” according to the tweets. Continue Reading