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Veritonic adds brand lift measurement to its AI stack; podcast case study

Veritonic has sent around notice of an addition to the analytics company’s audio advertising effectiveness reporting — it is brand lift, the recollection and perception of a brand and its messaging. Launch partner Katz Digital Audio used the new technology in a podcast campaign purchased by a U.S. state to increase Covid vaccination favorability. Click through for the case study. Continue Reading

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Audacy stations grab C13 podcast for Halloween night

In an interesting and inventive crossover, all of Audacy’s Top 40 stations will play a portion of Treat, a “podcast movie” produced by C13Features, on Hollywood night. C13Features is a unit within Audacy-owned Cadence13. It’s an homage to old-time radio drama … and, of course, a powerful podcast promotion. Click for details. Continue Reading

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Spotify: Emphasis on podcasting, “top platform,” more earnings info

In yesterday’s initial coverage of Spotify’s Q3 earnings report, we noted that the word “podcast” was used 17 times in the company’s official release, while the word “music” was used 10 times. In the hour-long earnings call, the emphasis was even more on podcasting, which was mentioned 48 times, while “music” was spoken a mere eight times. Hence the emphasis on podcasting as a business priority in the global leading streaming audio platform. Click a lot of info and quotes. Continue Reading

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Steve Goldstein: Are Local Podcasts the Next Opportunity? The Forecast with Local Media Authority Gordon Borrell

by Steve Goldstein In this guest column, Steve conducts a fascinating (and very frank) interview with Gordon Borrell of Borrell Associates. It’s crystal ball time, and Borrell has no sugar coating. “Linear broadcasters or publishers really should be looking at 2031. There is clear data to project what ten years from now will look like… and it does not look good.” This is really about the growth, belated and necessary, of local news coverage in the podcast category. It’s a “massive opportunity” in this conversation. A must-read.
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