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Deloitte report sees podcast revenue breaking the $1 billion milestone this year

Deloitte released its annual report with predictions for the tech, media, and telecom sectors. The analysis included a section devoted to audiobooks and podcasts. Deloitte predicted that the global podcast market would be worth $1.1 billion in 2020, while it pegged the global audiobook market as hitting $3.5 billion. Continue Reading

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ART19, Veritonic case study found podcast ads boosted intent-to-purchase

ART19 and Veritonic teamed up for another dive into the effectiveness of podcast advertising. Their latest case study is for pharmaceutical brand Bayer and used ART19’s SmartAudiences technology for targeting. The assessment found that Bayer’s listener-targeted podcast ads drove intent to purchase, favorability, and other key metrics. Continue Reading