Comprehensive coverage of the podcasting industry and its business ecosystem.
In the “Nothing succeeds like success” category, we observe that only four non-repeating shows are placed in Podtrac’s Top 20 Podcasts ranking list for August 202, compared to the same ranker from August 2021. Click for the comparison graphic, and the original ranker. Continue Reading
In the Top Podcast Publishers ranking in August from Podtrac, leading networks iHeartPodcasts, Wondery, and NPR take the top three spots based on the ranker’s native sorting. But things get shaken up in the RAIN Remix, which resorts the Podtrac data to show audience and downloads per active show. Click for details and graphics. Continue Reading
The average cost per thousand (CPM) for podcast ads moved slightly downward in July, across most measures of audience size, and the average of them. This according to AdvertiseCast’s monthly tracker, where average CPM for all audience size buckets (1,000 to 100,000+) settled in at $22.24. Click through for the long trend chart. Continue Reading
We see a continuing five-month trend manifesting in the monthly podcast metrics published by Listen Notes. As was the case last month August’s new podcast launches dropped, to just over 11,000 new shows from the previous month (13,521), showing the lowest new-show production in a year. Click for more info and graphs. Continue Reading
Dr. Seuss Enterprises, owner of the epochal children’s books, is partnering with Wondery to enter podcasting. Rather than make literal audio dramas of the books, the approach of this partnership appears to create original content in audio. It drops September 18 and is an exclusive presentation; only Wondery+ users will gain access. Lots more details here. Continue Reading
Here’s what we’re learning from global podcast company Acast: People who fall asleep listening to podcasts can be sorted into two groups. Both groups take longer to fall asleep than non-listening people. Bedtime listeners are less likely to skip ads… Continue Reading
The latest Podcasting Today report from Nielsen leverages the company’s Scarborough Podcast Buying Power resources to create Nielsen Podcast today 2023. In it, Nielsen tells a relentless story of growth: More listeners, more time spent, more podcasts consumed. Click for metrics, charts, and a download link. Continue Reading
Sounds Profitable has released a revealing study of podcast listeners: The Podcast Landscape. Ninety-five percent of respondents, whether they were listeners or not, were familiar with the term podcasting. Not everybody is a listener, but this research defines a cohort of “Persuadables” and delivers a raft of metrics about them. Continue Reading
Podcast content/advertising platform is announcing what it calls a groundbreaking educational program. Targeted to high school and college educators and students, it aims to “revolutionize podcast education.” Additionally, Libsyn has created a fellowship for a graduate student at NYU. Click for details. Continue Reading
Acast announces a new podcast called Your Mama’s Kitchen, spawned from the company’s partnership with Higher Ground, the podcast company launched by Michelle and Barack Obama. Acast announced its sales and distribution deal with Higher Ground in April. This new show is the first result of that alliance. Click for details and a link to listen. Continue Reading
How do advertisers regard podcasting as a potential marketing medium? Where are they in that thinking, from discussion to action? Those are the questions addressed in the latest Cumulus Media / Westwood One research — Advertiser Perceptions: The state of podcast advertising, a nine-year tracking study. Click for results, graphs, key points, and a download link. Continue Reading
Triton Digital’s July Canada Podcast Ranker demonstrates exceptional stability, for better or worse, as not a single new podcast entered the 100-listing ranker from June. (However, five podcasts returned to the list after being knocked off it for some period.)… Continue Reading