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Jeff Vidler: Increased Data Privacy Controls – New Opportunities for Audio

by Jeff Vidler
Guest columnist and Signal Hill Insights President Jeff Vidler discusses an emerging trend in the underlying technology of digital audio advertising. “The sands are shifting under the feet of digital marketing as we march towards an online future that promises less personal tracking,” he writes. What is the opportunity for audio? Continue Reading

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Pineapple Street Studios starts “mystery box” monthly podcast with no set structure

Called The 11th, a new podcast from Audacy-owned Pineapple Street Studios, is starting with a monthly episode release date of  — yes, the 11th of each month. That is the only structure of a show whose producers call a “mystery box.” Episodes are called editions, and can contain multiple episodes. Click to untangle. Continue Reading

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Joe Rogan tops Edison list (again); survey method broadens ranker reach

Edison releases the U.S. Top 50 Podcasts for the full year span of Q3-2020 through Q2-2021. It is characterized by the same level of stability shown in all rankers — eight of the top 10 shows are identical to the full-year 2020 list from Edison. But as a consumer research project, Edison’s ranker has much more reach than server-side client measurement such as Podtrac’s monthly rankers. “The Joe Rogan Experience” lands in the #1 spot … again. Continue Reading

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Podcast Movement 2021: Nearly 400 speakers converged in Nashville as annual gathering proceeded in person and online

Podcast Movement, the largest gathering of podcasting creatives and industry execs, returned to the physical realm in 2021 after an all-virtual installation of the series in 2020. This year’s gathering was at the Gaylord Opryland Resort in Nashville. The organizers hedged their bet with a co-produced virtual event. We went to Nashville. Continue Reading