Brad Hill
- Metrics & Research , News , Podcasting
- March 19, 2024
- 2 views
Edison Podcast Metrics releases top new podcasts of 2023
As statistical roundups for 2023 continue rolling in, we receive The Top New Podcasts Of 2023, an infographic from Edison Research. Edison’s ranking method differentiates from most others, by deriving results from live surveys, not from download measurements. The key advantage of that method is inclusivity — any podcast in the world is eligible for mention. Click for details.
- Advertising & Monetization , AI , AM/FM/HD/Satellite , Podcasting
- March 18, 2024
- 1 views
New digital audio ad firm Audire launches in 3 regions, offers 150M reach with “cost per full listen”
A new company called Audire (a combination of “audio” and “dire” — to speak, in French) has launched in Europe, Latin America, and the U.S. It is a new venture for RAIN sponsor and RAIN Summit speaker Carlos Cordoba. The network spans 150-million users across its addressable regions, including 50-million in the U.S. Click for detail.
- Metrics & Research , Podcasting
- March 15, 2024
- 1 views
NPR and SiriusXM win Triton’s February U.S. Podcast Ranker with flexible sorting options
In the February edition of Triton Digital’s Top Podcasts ranker for the U.S., there is a lot of month-over-month stability, as usual. In the top 10 shows, nine are the same as the previous month (with some shuffling of positions). We explore various ways Triton’s flexible ranking format can be sorted.
Steve Goldstein
- Opinion & Features , Podcasting
- March 7, 2024
- 5 views
Steve Goldstein: Podcasters Are Grappling With How To Make YouTube Work
by Steve Goldstein
Video podcasting is Steve’s subject i his latest guest column. Reflecting on a recent panel in NYC, and merging those insights with Steve’s own strategies as previously expressed here, he has developed seven clean takeaways.
- Advertising & Monetization , Podcasting
- March 5, 2024
- 1 views
Audioboom renews five podcasts representing 90-million downloads
UK-based global podcast company Audioboom tells us that it has extended its partnership with five top-tier podcasts. As a group, these top-tier shows delivered 90-million downloads in 2023. Click for details.
- Advertising & Monetization , Metrics & Research , Podcasting
- March 1, 2024
- 1 views
Podcast ad rates rose (a bit) in February: Libsyn AdvertiseCast
The average cost per thousand (CPM) for podcast advertising took a modest upturn in February, rising about one percent compared to the average rate in January. This from the monthly reckoning at Libsyn subsidiary AdvertiseCast.
- Metrics & Research , Podcasting
- February 23, 2024
- 2 views
Podtrac Global Delivery metrics (plus RAIN Remix)
Podtrac has issued a new monthly (presumably) ranker of global streams/downloads, and views. The streams/downloads portion is a measure of RSS activity, and the viewing numbers come from YouTube. Six networks are represented in this work (Podtrac clients). In the RAIN Remix, we reveal the metrics on a per-show basis. It makes all the difference for one of the networks.
- Opinion & Features , Podcasting
- February 22, 2024
- 5 views
Steve Goldstein: What People Are Doing When They Aren’t Listening To Your Podcast
by Steve Goldstein
“The heat of the moment, can be the difference between a podcast listen and a show stuck in the purgatory of the podcast queue.” In his latest guest column, Steve Goldstein talks about the importance of podcast drop timing. Case study: HBO chose to delay dropping John Oliver’s Last Week Tonight from Mondays to Thursdays. Will audiences “wait and see”? Pay to see? Or maybe neither. John Oliver wasn’t happy about it. Steve connects this to podcasting, and evokes “the purgatory of the podcast queue.”
- Metrics & Research , Podcasting
- February 20, 2024
- 2 views
Ad types, visitor rates, and more in new Podscribe benchmark report
Podcast verification and attribution company Podscribe has released its quarterly Podscribe Performance Benchmarks, which offers analyses of key performance indicators important to podcast advertisers. Much of the metrical significance is measured on the basis of listener visits to advertiser destinations. Click for several examples and linkage to the free report.
- Awards , Podcasting
- February 20, 2024
- 4 views
The Podcast Academy releases nominees for The Ambies awards
The Podcast Academy, charied by Donal Albright, has released its nominee list for this years The Ambies — the fourth annual celebration of podcast excellence. Click for POdcast of the Year nominees. Over 540 shows are recognized across 27 categories.
- Podcasting
- February 20, 2024
- 5 views
Arabic pod platform Podeo partners with messaging app imo, massively increasing distribution
Podeo, the Dubai-based podcast hosting and distribution platform founded four years ago by CEO Stefano Fallaha, has forged a distribution partnership with imo, a global audio messaging app with 200-million active users across 170 countries. The deal is added to several existing distribution relationships.
- Metrics & Research , Podcasting
- February 14, 2024
- 2 views
YouTube overtakes Spotify for podcast listening in new Cumulus / Signal Hill study
In a monumental 100-page report, Cumulus Podcast Network and Signal Hill Insights present findings from their Podcast Download — Fall 2023 Report. Click for our first round of coverage.
