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Podcasting

Comprehensive coverage of the podcasting industry and its business ecosystem.

LiveOne to spin off PodcastOne into public company; Slacker possibly next

Posted on January 5, 2023 by Kurt Hanson

L.A.-based entertainment and technology platform LiveOne (NASDAQ: LVO) plans to spin off its podcasting subsidiary PodcastOne into its own separate public company in 2023, according to a filing with the U.S. Securities and Exchange Commission — and is contemplating doing… Continue Reading →

M&A, Podcasting

“IndyPod” online summit for independent podcasters set for Feb. 2

Posted on January 4, 2023 by Kurt Hanson

Scottish podcasting company The Podcast Host has announced a new, free online event, IndyPod Summit, designed for independent podcasters that will take place on February 2nd, with speakers including Elsie Escobar (She Podcasts and Libsyn), Arielle Nissenblatt (Squadcast.fm), and Jeremy… Continue Reading →

Events, Podcasting

Edison Podcast Metrics “Top 50” for Q3 2022 has “Dateline NBC” moving up into its top 10

Posted on December 16, 2022 by Kurt Hanson

Edison Research released its comprehensive “U.S. Top 50 Podcasts” chart for Q3 2022 yesterday, with its top 10 largely stable, albeit with “Dateline NBC” bumping sex-talk podcast “Call Her Daddy” out of the top 10. This list ranks the 50… Continue Reading →

Metrics & Research, News, Podcasting, Public Radio

Podcast listeners strongly prefer host-read ads, says new Cumulus/Signal Hill survey

Posted on December 13, 2022 by Kurt Hanson

A new national survey released this week by Cumulus Media & Westwood One and Toronto-based research firm Signal Hill Insights reveals that podcast listeners have a strong preference for host-read ads — ideally when the host has fun with the… Continue Reading →

Metrics & Research, Podcasting

Acast launches self-service platform for buying podcast ads

Posted on December 7, 2022 by Kurt Hanson

Just in time for the final weeks of the 2022 holiday season,  Stockholm-based podcasting platform Acast last week launched a self-serve advertising platform to enable brands and advertisers of any size and budget to activate their podcast advertising strategies. Although… Continue Reading →

Advertising & Monetization, News, Podcasting

“The Podcast Show” to return for second annual London event

Posted on November 29, 2022 by Kurt Hanson

Following its successful initial event in 2022, podcasting business conference The Podcast Show has announced that it will return to the Business Design Center in Islington for its second annual event on May 24th and 25th of next year. According… Continue Reading →

Events, News, Podcasting

From Tom Webster, more warnings for the podcasting industry based on broadcast radio’s travails

Posted on November 10, 2022 by Kurt Hanson

This week,  SoundsProfitable‘s Tom Webster posted the second half of an essay describing warnings he sees for the podcasting industry based on mistakes he perceives that broadcast radio has made. (Click here for RAIN’s coverage of part one.) Webster writes,… Continue Reading →

Marketing, News, Podcasting, Thought Leaders

Tom Webster offers warnings for the podcasting industry from broadcast radio’s travails

Posted on November 2, 2022 by Kurt Hanson

Partner at SoundsProfitable (and previously SVP of Edison Research) Tom Webster has posted an essay describing warnings he sees for the podcasting industry based on mistakes he perceives that broadcast radio has made. Webster writes, “Podcasting has had a bad couple… Continue Reading →

Opinion & Features, Podcasting, Thought Leaders

“A Podcasting Glossary” released

Posted on October 31, 2022 by Kurt Hanson

Now available from the Tumblr “F’ing Audio Art” is a glossary of podcasting terms “written over many months while waiting for my computer to render and load files and stuff like that” that is in turns both helpful and amusing.… Continue Reading →

Podcasting

Report: TikTok appears to be preparing to launch a podcast app

Posted on October 17, 2022 by Laura Holt

James Cridland’s Podnews.net reports this morning that French podcast hosting company Audiomeans has spotted “a new bot that is scraping our feeds” and that Audiomeans has tracked it back to the Chinese social media platform TikTok.  The scraping apparently began October… Continue Reading →

Podcasting
1

Edison: Podcasts now beating AM/FM for talk/personality listening

Posted on October 14, 2022 by Kurt Hanson

An upcoming “Spoken Word Audio Report” produced by Edison Research and NPR, which will be released in two weeks, will document that, according to Edison’s sample of “Share of Ear” diarykeepers, podcasts are now Americans’ primary source of personality/talk (as… Continue Reading →

AM/FM/HD/Satellite, Metrics & Research, News, Podcasting

Axios report: Audacy shopping Cadence13 to potential buyers

Posted on October 12, 2022 by Kurt Hanson

According to a recent report from the news website Axios, the U.S.’s second-biggest AM/FM company, Audacy, has hired bankers to explore the sale of its Cadence13 podcast studio. The report says that Audacy has hired Evolution Media Capital, a boutique investment… Continue Reading →

M&A, Podcasting

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