by Jeff Vidler
Guest columnist and Signal Hill Insights President Jeff Vidler discusses an emerging trend in the underlying technology of digital audio advertising. “The sands are shifting under the feet of digital marketing as we march towards an online future that promises less personal tracking,” he writes. What is the opportunity for audio? Continue Reading
Podcasting is “coming of age” in China, according to a new report from eMarketer. The research firm projects double-digit growth through 2025. However, even as the growth involves large numbers of people consuming podcasts due to China’s immense population size, the percentage of that population remains small compared to the U.S. Continue Reading
Triton Digital has released its Australian Podcast Ranker for July. “Hamish & Andy” is in the top spot — a weekly podcast. Australian media group ARN is the top publisher for July. Click for details. Continue Reading
Called The 11th, a new podcast from Audacy-owned Pineapple Street Studios, is starting with a monthly episode release date of — yes, the 11th of each month. That is the only structure of a show whose producers call a “mystery box.” Episodes are called editions, and can contain multiple episodes. Click to untangle. Continue Reading
Edison releases the U.S. Top 50 Podcasts for the full year span of Q3-2020 through Q2-2021. It is characterized by the same level of stability shown in all rankers — eight of the top 10 shows are identical to the full-year 2020 list from Edison. But as a consumer research project, Edison’s ranker has much more reach than server-side client measurement such as Podtrac’s monthly rankers. “The Joe Rogan Experience” lands in the #1 spot … again. Continue Reading
HBO Max, which promotes 25 podcasts on its website, is planning a deeper push into original audio programming. One effort will be Batman: The Audio Adventures, in collaboration with Warner Bros. and DC Comics. The announcement was made at last week’s Podcast Movement conference in Nashville. Continue Reading
Ice cream brand Ben & Jerry’s is partnering with PRX to launch a branded podcast. Called Blackberry Jams, the show drops August 31. The trailer is out now. Click for more info and link. Continue Reading
Podcast Movement, the largest gathering of podcasting creatives and industry execs, returned to the physical realm in 2021 after an all-virtual installation of the series in 2020. This year’s gathering was at the Gaylord Opryland Resort in Nashville. The organizers hedged their bet with a co-produced virtual event. We went to Nashville. Continue Reading
Audioboom has struck a deal with Samsung in which the podcast company’s top 100 podcasts appear in the Samsung Free app. Samsung Free comes pre-installed on newer Samsung Galaxy devices, features all kinds of curated media content at no cost, and is used by millions of people globally. Continue Reading
Yesterday we covered the financials of Spotify’s Q2 earnings report. The broad strokes in the financials are: positive numbers, slightly missed expectations, and a stock drubbing. (SPOT stock has recovered about half of yesterday’s loss as of this post.) Today we look at podcast news. Huge year-over-year revenue jump. Continue Reading
Acast Creative, a unit of the global podcast company which produces podcast content (shows and/or episodes) for brands, is expanding with a U.S. launch this week. Acast has tapped Shantae Howell as Creative Director of the Americas to lead the team and expand the success of Acast Creative in the U.S. market. Continue Reading
L.A.-based Echoverse, a podcast creation studio specialized in science fiction, supernatural and fantasy audio dramas, is releasing its new portfolio of projects. “It’s been a very busy year,” said Mark Stern, head of the network who owns a long executive resume in SciFi production. Click for show summaries. Continue Reading