iHeart tops U.S. podcast publishers twice in Podtrac measurement. Plus: The RAIN Remix

In a RAIN scrutiny of the newly released Podtrac rankers, we see the clear dominance of iHeart Audience Network in the delivery of podcasts. The the RAIN Remix reveals a new list of top publishers based on audience size per podcast. In that re-sorting, Revolver Podcass shifts from #18 to #1. Click for graphics. Continue Reading

Rogan and regularity reign in ranker (Edison Top 50 Podcasts)

The Joe Rogan Experience is predictably and regularly the top-ranked podcast in measurement studies which include all podcast platforms. Edison Research conducts one such survey, resulting in the Top 50 Podcasts In The U.S. This release represents a survey conducted in Q1, and results in a ranking of the top 50 podcasts. Click for details.
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Relevant, short, funny: Listeners tell podcast advertisers how to sell (Veritonic)

After surveying hundreds of monthly U.S. podcast listeners, audio measurement specialist Veritonic derived nine insights about what makes podcast ads effective. The company calls these “valuable insights on how brands can refine their audio strategies to better capture attention and drive results.” We review the findings, and discover a surprising aspect. Continue Reading

Steve Goldstein: Podcasts: It’s Not One Thing Or The Other

A key metric: 85% of podcast consumers say a podcast can be audio or video. That number has been growing for years. In this edition of Steve Goldstein’s guest column, we learn that 77% of podcast listeners alternate between video and audio. “Video is a significant and growing force, especially with younger audiences.” And YouTube dominates podcast discovery. But there is a head-snapping surprise in this piece, and it’s about smart TV consumption. Continue Reading

“The core definition of podcasting must evolve” — but not too much

Keep what’s good; change what’s wrong. That’s the message of a 21-page research manifesto produced by podcast ad agency Oxford Road with data from Edison Research. The premise? “Podcasting has reached a pivotal moment where its next phase of growth depends on how clearly we define and measure it.” A densely packed, powerfully informed rumination follows, and solutions. We extract key points and link to the full presentation. Continue Reading