Podcasting

by Steve Goldstein

“In my days as an executive in the radio business, our competitive focus was always on other radio stations and grabbing audience from them with researched music, smarter commercial placement, stronger talent, and visible marketing.” That’s how Steve leads us into this overview of the many media attractions which are taking audience and time-spent from podcasting. Choice abounds, and in the search for greater audience the advice here is to think broadly about where that time will come from. “The competition isn’t just another podcast; it is everything.” Continue Reading →

by Steve Goldstein

Apple changed podcast measurement when it changed how downloads are counted. Numbers dropped, but integrity rose. “The podcast industry supported the move to uphold the integrity of the metrics advertisers see {…} cognizant that downloads would take a hit but chose long-term credibility over the vanity.” In his latest guest column, Steve Goldstein tours through media categories including radio, digital advertising, email marketing, television, and print media. In all cases, measurement is a challenge. This is an illuminating read. Continue Reading →