RAIN Notes: Monday, April 29
Signal Hill Insights
Research: Evaluating effectiveness of podcast talent-voiced ads in different scenarios
A new study co-produced by podcast ad company Gumball, Amazon-owned ART19, and audio research firm Signal Hill Insights seeks to understand the effectiveness of podcast ad types in three specific sceanrios. Click for details and key takeaways. Continue Reading
Senior Execs and podcasts: Signal Hill spotlights a unique listening demo
Signal Hill Insights has released an interesting data burst focused on whether, and how much, senior executives listen to podcasts. The study is part of an ongoing collaboration with Triton Digital. The result is an interesting glimpse into a micro demo of podcast listening. Continue Reading
YouTube overtakes Spotify for podcast listening in new Cumulus / Signal Hill study
In a monumental 100-page report, Cumulus Podcast Network and Signal Hill Insights present findings from their Podcast Download — Fall 2023 Report. Click for our first round of coverage. Continue Reading
Weekly podcast listeners overwhelmingly prefer YouTube, and other new stats (Cumulus Media / Signal Hill Insights)
For the eleventh edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 608 weekly podcast consumers from October 13-19, 2023. This work, combined with Triton Digital’s Podcast Metrics study, comprise this annual fall report. YouTube is the star. Click for metrics, graphs, and a download link. Continue Reading
What types of podcast listeners are which types of consumers? (Signal Hill / Triton Digital)
We’ve received an interesting slice of research from Signal Hill Insights, connecting types of podcast listeners to their preferences as general consumers. For example, “heavy listeners” are more more likely to eat fast food every eay than listeners who aren’t as deep into podcasting. Continue Reading
YouTube stars in weighty Cumulus/Signal Hill podcast study
In this substantial piece of work, conducted by MARU/Matchbox in April, the focus is on profiling heavy podcast consumers who listen weekly. The survey questions how they listen, their preferred platforms, how video fits in, and their attitudes toward podcast advertising. The result is a rich, multi-faced, detailed portrait of the podcast consumer market. Click for highlights and the study link. Continue Reading
RAIN Notes: Monday, February 13
Jottings of Note
— How and When (Semafor)
— Glass Half Full (Signal Hill Insights)
— Dream Come True (The Podglomerate)
“Entertain for emotional gain” and other insights from Podcast Download Spring 2022 report
In a sprawling, deeply researched report, Cumulus Media and Signal Hill Insights deliver podcast listener statistics and preferences, and recommendations to podcast advertisers. Continue Reading
Canadians, Americans, (and YouTube users) have differing reactions to the Rogan-Spotify controversy
Leaping into the moment, Canadian research firm Signal Hill Insights has produced a survey study of consumer reaction to the controversy swirling around Spotify’s distribution ownership of The Joe Rogan Experience. Rogan’s wide-ranging interview show is possibly the most successful podcast in the world. Signal Hill dashed into the field for survey work on February 2 and 3. One fulcrum of opinion lies on the American-Canadian border. Click for findings. Continue Reading
Jeff Vidler: How Can the Podcast Industry Best Manage the Ad Revenue Boom?
by Jeff Vidler
In his latest guest column, Jeff Vidler contemplates U.S. ad spend on podcasting has nearly doubled every two years since 2015. Listeners are receptive. The blend of advertisers is changing, and so are ad types. The highly successful host-read ad is difficult to scale. As podcasting steers toward programmatic, Jeff examines new formats and campaign types. Continue Reading
Jeff Vidler: Integrating Big Data with Survey Data to Help Fill Gaps in Podcast Measurement
by Jeff Vidler
Who exactly is listening to your podcast? It may be the most important question that an advertiser has when they’re looking to make a buy. Yet, no single industry-wide measure has been able to answer that question. Signal Hill Insights and Triton Digital are collaborating with the intent to marry census-level big data with survey results for a hyper-granular level of audience understanding. Jeff Vidler is the President of Signal Hill Insights. Continue Reading