Podcast listening frequency continues to rise in Canada (Signal Hill)

Per annual tradition, Signal Hill Insights has released a data snack from its upcoming full meal of metrics — the annual Canadian Podcast Listener report. (The full feast will be served to subscribers on November 28.)

In this peek, we learn that podcast listening is on the rise across categories of frequency, from “ever listened” to daily:

from: Broadcast Dialogue

All of the year-over-year results above continue a five-year trend of upward movement. We especially note that the daily listening cohort grew by roughly 25%, to nine percent of survey responses.

The Canadian Podcast Listener surveys over 1,500 monthly podcast listeners, and contains an analysis of most popular podcast genres and a big range of demographic categories. More info HERE.

Brad Hill