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Audiobook sales: $2.2 billion in double-digit growth; 51% of Americans listened

Posted on June 11, 2025 by Brad Hill

Audiobook sales revenue grew by double digits in 2024. Increase in audiobook sales revenue to $2.22 billion in 2024, 13% over the previous year. Sales increases continue to be driven by digital audiobooks. Click for more research stats from Edison Research on behalf of the Audio Publishers Association. Continue Reading →

News Edison Research, Taluna

In-car on-screen advertising: A story of cross-category lift

Posted on June 10, 2025 by Brad Hill

Quu, provider of visual programming for radio, has released a 2025 case study. Titled Visual Radio Drives Sales, it is a research report documenting how visual ads in car radios uniquely benefit advertisers. The general conclusion is that they boost brand awareness, consideration, and conversion. And there’s a lot in the details. Click for a rundown of study graphs. Continue Reading →

News Quu

RAIN Notes: June 10

Posted on June 10, 2025 by Brad Hill

A shift – Virginie Berger

Making a S(p)lash – Keturah Cummings Continue Reading →

News

Note to advertisers: 32 biggest podcasts = half of listeners (Edison Research)

Posted on June 9, 2025 by Brad Hill

In a recent edition of Edison Research Weekly Insights, a clear strategic point is laid out for podcast advertisers. Two buying options can work together or separately, depending on the advertiser’s reach strategy, and the graphic curve representing those choices is startling. Continue Reading →

News Edison Research, Nielsen

RAIN Notes: June 9

Posted on June 9, 2025 by Brad Hill

A Bright Outlook – Emily Villatte

The Journey From Chart To Radio Hit – Sean Ross

TikTok Teaching – Jacobs Media Continue Reading →

News Emily Villatte, Fred Jacobs, Jacobs Media, Sean Ross, TikTok

The Davey Awards & The Podglomerate encourage video podcasting with data/tutorial

Posted on June 5, 2025 by Brad Hill

The Davey Awards, in partnership with The Podglomerate, has produced and released Video Podcasting Decoded: A Guide for Small Shows. A 17-page report deck argues that video has become ubiquitous in the podcast space, ans seeks to answer key questions. Click for a review, graphs, and link to the source.
Continue Reading →

News

Kast Media announces post-bankruptcy “fresh sart”; Matty Staudt is CEO

Posted on June 3, 2025 by Brad Hill

Podcast network Kast Media announces its return from bankruptcy, with veteran podcast executive and producer Matty Staudt taking the CEO position. Staudt founded Jam Street Media, and has been Executive Producer at Audacy. Continue Reading →

News

More podcasts; fewer downloads: Buzzsprout platform stats

Posted on June 2, 2025 by Brad Hill

In a month-over-month comparison of Buzzsprout Platform Stats, we observe more active podcasts and fewer monthly downloads. Click for stats. Continue Reading →

News Buzzsprout

iHeart announces hybrid live/on-demand True Crime podcast

Posted on May 30, 2025 by Brad Hill

iHeartMedia is launching a radio/podcast product called True Crime Tonight, which will leverage the network’s vast array of U.S. radio stations and its position as a leading podcast publisher. Podcast production house KT Studios is partnering. Click for details and qotes. Continue Reading →

News

RAIN Notes: May 28

Posted on May 28, 2025 by Brad Hill

Appearances – Hernan Lopez

Coming Home – The Association of Independents in Radio

Deepening The Presence – Molly DeMellier Continue Reading →

News Alison Craiglow, Jimmy Fallon, John O'Donnell

Spotify, BBC, YouTube win in UK podcast listening; audio and video both robust. (Ofcom)

Posted on May 28, 2025 by Brad Hill

This is Part Two in our coverage of the Audio Listening in the UK report from London-based UK communications regulator Ofcom, 2025 edition. The survey-based study examines audio listening preferences, needs, and expectations. Click for details, and link to Part One. Continue Reading →

News Ofcom

UK listeners embrace smart devices in home and car: Edison Research

Posted on May 21, 2025 by Brad Hill

In the latest release of its iconic The Infinite Dial UK survey report, presented at this week’s The Podcast Show in London, Edison Research reports that UK consumers embrace smart devices in-home and in-car. Continue Reading →

News Edison Research

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