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BetterHelp top podcast advertiser in June; three newcomers in top 15 (Magellan AI)

Online therapy service BetterHelp topped Magellan AI’s monthly list of top advertisers of June. BetterHelp was the biggest spender the previous two months as well, and we compare April, May, and June lists with a graphic illustrating unique appearances. ALSO: a fantastic animated visualization of the top podcast spenders over 12 months — must see. Continue Reading

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Gastropod partners with Vox Media’s Eater for sales, marketing, distribution, and future development

In a landmark piece of bizdev for popular podcast Gastropod, the show is tying up with Eater, a Vox Media property. The Eater/Vox promotion and sales machinery will handle Gastropod‘s marketing, ad sales, and distribution. The announcement also promises “editorial collaborations and extensions.” It is not an acquisition; Gastropod remains independently owned.  Continue Reading

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Trade group AudioUK petitions government for podcasting production tax relief

The leading audio production trade group in the UK is petitioning the government to give tax relief to podcast production houses, following precedents in the movie, animation, children’s TV, videogames, theater, museum exhibition, and orchestra businesses. The idea is to reduce corporate taxes applied to podcast and audiobook production that meets certain criteria. Continue Reading