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Spotify intros interactive call-to-action cards for podcast advertisers, reducing reliance on discount codes

Spotify is hoping a new podcast advertiser product — call-to-action cards — will bring interactivity to podcast sponsorship, allow listeners to easily pursue advertised offers, and double the benefit of podcast advertising to companies which offer products directly to consumers. The cards exited a testing period into formal launch today. Continue Reading

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Downloads up, audience mixed (Podtrac) and RAIN Remix of December Top Publishers ranker

In the December Top Podcast Publishers list from Podtrac, U.S. Unique Monthly Audience increased for 4 of the Top 20 publishers in December over November. Total Global Downloads for the Top 20 were up 9% month-over-month and up 19% year-over-year. Click through for the entire list, plus RAIN’s remix which sorts top publishers by average audience size and downloads per show. Continue Reading

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AccuRadio intros “World’s largest playlist of holiday songs.” It is big.

Venerable streaming music service AccuRadio sent around a notice that it has curated what the company describes as the world’s largest playlist of holiday songs. We won’t argue — this juggernaut of holiday cheer contains 17,000 tracks, and would require over five weeks of uninterrupted streaming to hear them all. Click through for details and links. Continue Reading

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Canadian digital audio listening surpasses radio for first time; divergence will increase (eMarketer)

Canadian listeners chose digital audio sources slightly more than radio in 2021, for the first time. This according to eMarketer. “The switch is related to a reduction in commuting,” the company notes, “which has had a direct impact on terrestrial radio consumption.” eMarketer is predicting a widening of the gap in 2022. Continue Reading

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Surge in Latino podcast listening the #1 “Top Finding” in 2021 from Edison Research

In an online presentation today, Edison Research released its Top Ten Findings of 2021, an interesting selection of key metrics from the company’s many consumer survey studies such as The Infinite Dial, Share of Ear, Podcast Consumer Tracker, and The Black Podcast Listener Report. Click through for details and infographics. Continue Reading