Established podcast stars lead Edison Top 50
In the just released Edison Research Top 50 Podcasts in the U.S. for Q2, we see long-familiar titles leading this elite pack. Continue Reading
Metrics & Research
Nielsen’s new radio measurement standard increases reported listening
In the Spring 2025 Nielsen radio ratings period, the measurement company reports “signifanct increases in listening across demographics and time periods. versus Fall 2024. he report represents the May-June-July period. The sudden apparent jump in listening is catalyzed by a change in the Portable People Meters, which now register three-minute listening periods qualifies as the defining standard for listening to a station Continue Reading
June podcast production drops 30% to new 2025 low (Listen Notes)
New podcast production took a substantial step downward in June compared to May, and less dramatically compared to June 2024. And in the month-over-month view, May-June represents the biggest single-month drop of the 12-month period. Continue Reading
Implausible partners? Podcasts and Smart TVs
According to surveys conducted by Signal Hill Insights, 2021 was the plateau year for smart speakers. In that year nearly a third of weekly podcast consumers (31%, to be exact) reported listening via smart speaker. Now? That behavior has reduced to 20%. Podcast listening across the board has not reduced, though. Signal Hill exec Paul Riismandel reports that 55% of 12+ Americans listen to podcasts. Enter the television as a major player in podcast consumption. Continue Reading
Growth and new user structure: Insights from the German podcast market
Munich-based media production, entertainment, and marketing group Seven.one Audio has released its Podcast 2025 Report. It features metrics and principles about the German and U.S. podcast markets, and the advertisements which power the podcasting industry, and 36 pages of metrics which promote values of the podcast channel.
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“Podcasting is changing fast” — new growth metrics from Podcast Marketing Academy
In a new survey presented by the Podcast Marketing Academy and Lower Street, supported by 10 podspace companies, we learn about Publishing frequency according to level of growth, publishing frequency metrics, year-over-year audience growth and reduction metrics, growth rate benchmarks, and much more. Continue Reading
Radio’s “perceived effectiveness” problem (and solution)
Nielsen has released study data examining the perception of marketing effectiveness across different channels, compared to actual (measured) effectiveness. The priorities of marketers in 2025 are identified.
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Podscribe intros “podcast market reach curve” in meaty Q2 benchmark report
In the newly released Podscribe Performance Benchmarks report, the podcast advertising analytics company introduces a new podcast advertising research metric: The Reach Curve. Click for highlights and link to the original. Continue Reading
YouTube stretches podcast delivery lead over Spotify & Apple
YouTube has widened its lead in delivering podcasts to consumers, continuing a leadership posture it has maintained and grown for three years. At the same time, we see that YouTube does not dominate to the extent that its reputation, or the headline of this article, might imply. All this according to a graphic release produced by Signal Hill Insights and Cumulus Media. Continue Reading
Online music listening on par with radio in UK. (Ofcom research)
London-based UK communications regulator Ofcom has released the 2025 edition of its Audio listening in the UK report. This survey-based study examines audio listening preferences, needs, and expectations.
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Edison Research Top Q1 podcasts in UK; plus RAIN historical comparison
Edison Research unleashes another of its recurring podcast studies this week, coordinated with The Podcast Show in London. Top 25 Podcasts in the UK details the most popular shows in Q1. Plus — RAIN’s comparison to previous results of this research focus. Continue Reading
YouTube launches Weekly Podcast ranker; Rogan tops. We compare Edison.
YouTube has launched and announced a podcast popularity chart, awkwardly named “Weekly Top Podcast Shows: Most popular podcast shows on YouTube.” The date range for this debut weekly chart is May 5-11, establishing a reporting cadence with a one-week lag. We examine and compare this ranker to recent Edison Research data on podcast popularity. Continue Reading