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Power listeners and advertiser value: Canadian Podcast Listener 2021

The Canadian Podcast Listener 2021, an annual consumer survey project produced by Signal Hill Insights, with support from TPX, has been released. In a broad sweep, the 2021 report portrays the Canadian podcast market as growing in listenership with advertiser-friendly consumers. Click through for metrics, graphics, and a download link. Continue Reading

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Edison Research to intro The Infinite Dial UK

The Infinite Dial, globally recognized as a singular authoritative consumer survey and reference for how people consume digital media, will be extended to the UK next month. The annual American edition has been produced for 24 years, resulting in exceptionally valuable trend lines illustrating consumer uptake of streaming audio and podcasting. The brand has expanded to Canada, Australia, Germany, and South Africa. The December 2 release of a UK version will be Edison’s first for that region, and is supported by Bauer Media and Spotify. Click for the registration link. Continue Reading

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“Black Podcast Listener Report” reveals size and characteristics of the American Black audience

The much anticipated Black Podcast Listener Report, with support from Edison Research and Mindshare, was released today and presented in a webinar. Key survey points cover the size of the Black listening audience and how it compares with the total U.S. population, how that audience discovers podcasts, their receptivity to podcast ads, and much more. Click through for many data points and graphics. Continue Reading

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ARN partners with Magellan AI to release Australian top podcast advertiser list

Australian media company and podcast publisher ARN has partnered with podcast advertising intelligence company Magellan AI to create and release a report of the top 15 advertisers across the layer of top 400 Australian podcasts. Click through for the results, and how they relate to Magellan’s recent U.S. lists. Continue Reading

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36% of Black Americans listen to podcasts monthly: New research (Edison, SXM, Mindshare)

“Black listeners are closing the gap with the general market.” That’s a general insight driving a new consumer survey study fielded by Edison Research and supported by SXM Media and media agency Mindshare. The Black Podcast Listener Report will be presented via webinar on Tuesday, November 16. Click for a early data nibbles and link to free registration. Continue Reading

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Public radio listeners adopt podcast listening at a high rate: Jacobs Media Public Radio Techsurvey 2021

Jacobs Media has released its Public Radio Techsurvey 2021, the latest in an annual canvas of public radio listeners. In a rich array of survey results, we see that podcasting is adopted at a higher rate than in the general U.S. population. Click through for tons of detail, graphics, and a download link. Continue Reading