Pandora has released its Definitive Guide to Audio. The annual exploration of audio offers a broad snapshot of audio’s value in marketing moving into 2020, as well as promoting Pandora’s own opportunities for audio advertising. Continue Reading
Several studies have explored the power of podcasts to forge personal connections with listeners, and a new investigation takes a closer look at how that applies to branded podcasts. BBC StoryWorks, the branded content division of the BBC Global News, commissioned a study by Neuro-Insight researchers into the power of sponsored shows to connect with listeners and achieve business goals. Continue Reading
Podtrac released its podcast ranker for August 2019. The month saw a critical shift in the company’s publisher chart, and iHeartRadio accompanied its new lead with three shows appearing on the podcast chart. Continue Reading
The IFPI has released its Music Listening 2019 report, a snapshot of the current global audio habits and trends. The organization found that time spent listening to music in a week rose from an average of 17.8 hours in 2018 to 18 hours in 2019. That breaks down to a daily average of more than 2.6 hours of listening. Continue Reading
Consulting firm Prophet released the latest results of its Brand Relevance Index, and found that U.S. consumers place a high importance on companies in tech and entertainment. Apple was the top choice, and it has led the ranking for every year the index has been conducted. Spotify secured second place. Continue Reading
Stream listening slipped about 2% month-over-month in May, according to the Triton Digital Webcast Metrics Top 20 Ranker. Pandora, leader of the pack, dropped one percent from March, and stayed above 2-million average active sessions. Continue Reading
The RIAA has released its mid-year report on the Latin music market in the U.S., and the genre is on track for continued growth through 2019. In the first six months of the year, the sector generated retail revenue of $232 million. Continue Reading
Today Edison Research globally introduced The Infinite Dial South Africa in an 8:00am ET webinar. The results show a digital listening market that is less developed than the USA and Australia in some ways, including podcasting. Continue Reading
NPR has long been a leader in podcasting, and now the organization is forecasting breakthrough financial returns on the audio format. Deborah Cowan, chief financial officer at NPR, said that the network has projected that corporate sponsorship revenue from podcasts will reach $55 million in the 2020 fiscal year. Continue Reading
Kantar Media shared new insights about smart speakers in the United States. The latest Worldpanel ComTech data revealed that the net promoter score, a ratio of a product’s likely recommenders versus its detractors, has dropped from 30 to 20 for smart speakers. Continue Reading
Voxnest has released its latest data tracking the international usage of Spotify and Apple as a podcast platform. In August, the Voxnest Audience Network found that Spotify was the more popular service in Portugal, Algeria, and Bulgaria. Continue Reading
IPG Mediabrands’ Magna division has projected that podcast ad spending in the United States will surpass $1 billion in 2022. That forecast starts with an estimated $679 million in spending this year. Continue Reading