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“Programmatic is not a four-letter word” — AdsWizz pitches ad tech at IAB Podcast Upfront

In a four-hour Podcast Upfront event featuring 14 presentations, most of them multi-element video productions, some of them featuring celebrity podcasters and ferociously upbeat conversations, AdsWizz gave its “share of stage” to soft-spoken CEO Alexis van deWyer for earnest advocacy of his company’s future-leaning ad-tech expertise. There were metrics, too. Continue Reading

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29% of avid U.S. radio users listen to podcasts weekly (Techsurvey), nearly matching overall U.S. number (Infinite Dial)

According to the new Techsurvey 2021 from Jacobs Media 29% of P1 radio users listen to podcasts weekly or daily. That nearly matches the U.S. national number measured by Edison Research and Triton Digital. Are the radio-associated podcast listeners taking that time away from AM/FM listening? Continue Reading

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HelloFresh is most recalled brand in Edison Research tracker. We compare top recall and top spend.

To promote its Podcast Consumer Tracker research product, Edison Research released an interesting data munchable: the top 10 most recalled brands in podcast advertising for Q1. We compared Edison’s list with the top spenders in podcast advertising from Magellan AI. The result? Money and memory are bedfellows of advertising. Continue Reading

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Nearly all Australians know about podcasting; 37% listen monthly. Comparing Aus/U.S. stats.

As Edison Research releases its 2021 Infinite Dial Australia (sponsored by Commercial Radio Australia, Southern Cross Austereo, LiSTNR, and Triton Digital), there are notable comparisons to be made with the U.S. version of this benchmark annual report. Click for details and graphs. Continue Reading

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Tom Webster: A Crucial Metric of Podcasting’s Health

by Tom Webster

In his inaugural guest column, Tom Webster illuminates hidden signifiance in metrics from The Infinite Dial, the annual report on American listening produced by Edison Research and Triton Digital. Have you wondered about the conversion rate from monthly to weekly podcast listening? Or mere awareness to actually listening? Those numbers are significant: “What converts people from awareness to usage to habit is not the inevitability of the passage of time, it’s improvement — better content, better access, better discovery — better podcasts.” A must read.
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Podcast listeners are high-income, high-education, and respond to Pharma/Health ads (Podsights Benchmark Report)

Podcast attribution company Podsights has released the latest in its quarterly Benchmark series — titled for Q2 2021. There is new element not in previous reports: Demographic info resulting from a partnership with Experian, the consumer data company. Click through for details, data, graphs, and a link to the report. Continue Reading

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By one reckoning, podcasting gives $400M “intrinsic added value” to advertisers

Podcast advertising is famously looser than radio and TV advertising. When delivered via a host riff, it is more informal and improvisatory … and longer, giving added value to advertisers. Audioboom’s EVP Thomas Mancusi worked with Magellan AI to calculate a dollar value of podcasting’s generosity to advertisers. Continue Reading

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Podtrac March rankers: Stability is an understatement

Podtrac released its monthly rankers for March: Top Podcasts, and Top Podcast Publishers. Each list has 20 spots, and they measure U.S.-derived statistics among Podcast measurement clients. There is never a great deal of movement in the monthly drumbeat of these high-profile rankers, and the March metrics are remarkably locked-in from the previous month. Click through for highlights and the lists. Continue Reading