Triton Digital released its latest U.S. Podcast Report, a four-week measurement. In the Top 15 Networks portion, Average Weekly Downloads dropped 11% from the previous four-week period. That doesn’t necessarily mean a drop in listening. Click for details and the list. Continue Reading
Over one-third of Australians 12 years and older own a smart speaker. And Google is the dominant operating system, with 24% of Australians owning a Google device, and only 3% owning an Amazon speaker. These metrics from The Smart Audio Report Australia, from Edison Research, CRA, and TalkVia. Click for much more and graphics. Continue Reading
Podtrac has released the June edition of its two monthly rankers: Top Podcasts and Top Podcast Publishers. Regular followers of these lists can probably recite the top three in each. Stability reigns both in the podcast and publishers list, and also in the overall measurements. Click for details and the lists. Continue Reading
Listening on the go, or when alone, or on weekends, or weeknights — how do different audio content types draw listeners? That’s one question examined by the Audacy Insights blog, in a piece authored by Idil Cakim, SVP Research & Insights. Click through for interesting metrics andc charts. Continue Reading
If podcast rankers reveal stagnation at the top levels of popularity (they do), Magellan AI’s monthly ranking of top advertisers shows the same characteristic. Looking at the just-released list of top 15 spenders in May, and comparing it to April, we see the same top five advertisers: BetterHelp, HelloFresh, ZipRecruiter, Amazon, and Geico. Click through for comparison chart. Continue Reading
Edison Research has released a research nibble from the company’s ongoing Share of Ear consumer research, as it does from time to time. This one is a measure of Americans’ keenness to pay for audio via subscription. That number has more than doubled since 2015. Click for details and a prediction. Continue Reading
A new eMarketer research study performed in April forecasts growth in time spent listening to digital audio, especially in mobile delivery, while radio listening is predicted to dip slightly. But the story is a little more nuanced. Continue Reading
In a UK-based consumer survey report based partly on podcasts and partly on digital audio generally, results indicate that marketing in both realms is beneficial to advertisers, and in many respects is superior to TV advertising. The research was conducted by MAGNA and funded by Spotify. Click through for details and the download link. Continue Reading
Podtrac released its two highly visible ranking for the month of May: Top Podcast Publishers, and Top Podcasts. Comparing both lists to their April counterparts, we see one change in the Publishers list, and two changes in the Podcasts list. Click through to see everything. Continue Reading
by Tom Webster
It’s not the first time Edison Research SVP Tom Webster has addressed this topic. In this guest column, he shares info from his company’s Podcast Consumer Tracker to investigate where listeners really find their podcasts. The answers shift around depending how the question is asked. But one platform always seems to rise to the top when survey respondents list all the apps they use. A must read.
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It makes sense: when employment undergoes a tectonic shift from in-office to in-home, listening trends will change. How much actually shifted during Covid? Continue Reading
Podcast media planning platform Magellan AI is out with its monthly top 15 podcast advertisers, and the “Movers & Shakers” list of top increased spends. BetterHelp and Samsung grab headline spots. Webinar tomorrow. Continue Reading