MusicWatch report sees steady growth in music subscribers, but raises questions behind the data

Monthly streaming music subscribers in the United States now number 51 million, according to a new report from MusicWatch. The report, provided exclusively to Billboard, found that the subscriber base has nearly doubled from the end of 2016. However, MusicWatch did provide a few caveats for the growth. Continue Reading

MusicWatch: Music is major on social media, from song sharing to artist influencers

MusicWatch has shared a new study exploring the relationship between social media and music. According to the survey’s results, 9 out of 10 regular social media users on the most popular apps have some form of activity related to music or artists. The most common activities on social are simply following a band or performer, but the networks can provide additional context and engagement around music. Continue Reading