MusicWatch report sees steady growth in music subscribers, but raises questions behind the data

Monthly streaming music subscribers in the United States now number 51 million, according to a new report from MusicWatch. The report, provided exclusively to Billboard, found that the subscriber base has nearly doubled from the end of 2016. However, MusicWatch did provide a few caveats for the growth. Continue Reading


MusicWatch: Music is major on social media, from song sharing to artist influencers

MusicWatch has shared a new study exploring the relationship between social media and music. According to the survey’s results, 9 out of 10 regular social media users on the most popular apps have some form of activity related to music or artists. The most common activities on social are simply following a band or performer, but the networks can provide additional context and engagement around music. Continue Reading


MusicWatch time spent listening data sees Pandora in the lead for 2016

MusicWatch sent RAIN News a pre-release note with results of its 2016 ‘Music Streaming Wars’ study, and found that Pandora was had the largest share of weekly music listening at 28%. YouTube took second place with a 27% share. Both of those figures include the audio companies’ free and paid tiers. Continue Reading


Study finds consumers value audio quality (given the right language)

MusicWatch has shared research into consumer sentiment about what listeners want in a music streaming subscription. When asked what feature would encourage them to pay for their tunes, far and away the top answer was control over a completely on-demand service at 39%. However, 11% said “sound quality as good as the recording studio.” Continue Reading


Study shows big split in Apple Music’s audience retention

A study by MusicWatch reviewed the success rate Apple Music has had among the company’s pool of iOS users. The study found that 77% of iOS users in the U.S. are aware of the new streaming platform, but only 11% said they are currently using Apple Music. Among people who had tried the service, 48% said they are not using it at this time. Continue Reading