Consumer research company MusicWatch has released results of its annual music study for 2023. (It is HERE.) The results are derived from two separate surveys querying about 7,000 participants 13 and older. In it, we see an upward-looking report of… Continue Reading
“Audio is a category ripe for segmentation.” –Russ Crupnick, Managing Partner, MusicWatch MusicWatch has ingeniously (and laboriously) measured listening tendencies and habits across a wide age spectrum, breaking down the results by individual. The result is a more granular… Continue Reading
MusicWatch has released its Annual Music Study, a survey of U.S. music consumption. The report offers a positive snapshot about the industry’s growth, with streaming playing a key role in the results. Continue Reading
MusicWatch reported that 10.7 million people in the U.S. accessed a major streaming service through illicit account sharing. Those people represent a potential $995 million in unpaid access. Continue Reading
A recent survey by MusicWatch found that music is one of the most sought-after entertainment subscriptions. The organization surveyed 1,200 people between the ages of 13 and 39 who are not current subscribers to any platform, and almost half picked streaming music as the subscription they would want given to them. Continue Reading
MusicWatch found that more than three-quarters of American adults are music streamers. The result is from the company’s Q2 report on music consumption, shared ahead of publication by Billboard. The assessment found that 77% of U.S. internet-users age 13 and up listen to music via streaming. Continue Reading
MusicWatch has released its new annual study into piracy in the United States, and found that stream-ripping remains a major issue in the country. The report estimated that the U.S. had 17 million stream-rippers in 2018, a rise from 15 million in 2017. Continue Reading
Music has always been a potent force for inspiring emotions, but that passion can extend to music platforms as well. Recent data from MusicWatch found a possible reason why so many studies are seeing low interest in radio among the younger generations. Continue Reading
Monthly streaming music subscribers in the United States now number 51 million, according to a new report from MusicWatch. The report, provided exclusively to Billboard, found that the subscriber base has nearly doubled from the end of 2016. However, MusicWatch did provide a few caveats for the growth. Continue Reading
MusicWatch has shared a new study exploring the relationship between social media and music. According to the survey’s results, 9 out of 10 regular social media users on the most popular apps have some form of activity related to music or artists. The most common activities on social are simply following a band or performer, but the networks can provide additional context and engagement around music. Continue Reading
The latest results from MusicWatch found some positive data for Apple Music, pointing to continued growth for one of the newer players in the streaming music industry. A new survey showed that Apple Music is the most popular paid music subscription service for iOS users. Continue Reading
Last week, we shared a blog post from Integr8 Research showing that song sales are still a worthy metric for radio to track. Now, the company used data from MusicWatch’s Audiocensus study to further assess the potential impact of streaming as well as downloaders. Continue Reading