Top 3 podcast advertisers unchanged in November; $57M spent by top 15 (Magellan)

In Magellan AI’s reckoning of the top podcast advertisers (by spend) in November, we see a lot of repetition from the previous months. Eleven of the top 15 advertisers in the previous month of October landed on the November list again. We do some month-over month analysis, and a six-month comparison. Click for the numbers, graphs, and top-line points. Continue Reading

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Weekly podcast listeners overwhelmingly prefer YouTube, and other new stats (Cumulus Media / Signal Hill Insights)

For the eleventh edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 608 weekly podcast consumers from October 13-19, 2023. This work, combined with Triton Digital’s Podcast Metrics study, comprise this annual fall report. YouTube is the star. Click for metrics, graphs, and a download link. Continue Reading

Three brands dominate podcast ad spend; $48M in top-15 (Magellan AI, October)

In Magellan AI’s reckoning of the top podcast advertisers (by spend) in October, we see a lot of repetition from the previous months. Nine of the top 15 in the previous month of September landed on the October list again. BetterHelp was the top advertiser, continuing a long streak of supremacy. Click for more analysis and graphs. Continue Reading

More downloads, more growth — and much more in new podcast marketing report

The Podcast Marketing Academy, a membership and consulting group for podcast creators wishing to accelerate audience growth, has released Podcast Marketing Trends, a survey results document. It is a fascinating, data-rich review of how podcast creators and other professionals in the field market and grow their shows. Click for excerpts and the download link. Continue Reading

Spoken word audio report (NPR / Edison Research): Record high consumption; podcast share growing; AM/FM unbeatable in the car

The fifth annual iteration of The Spoken Word Audio Report has been released by Edison Research and NPR. While the research continues to measure basic trend lines of listening to spoken word content, such as reach and time-of-day metrics, this year the two companies bring a special emphasis on listening locations. This post takes a fairly deep dive and provides a download link. Continue Reading