The Internet Advertising Bureau (IAB) has released two studies packaged together: the 2019 Consumer Usage Trends, and a Covid Impact on Consumer Media Usage (March-April 2020) report. Podcast listening and streaming audio fared well. Continue Reading
Content and distribution powerhouse Stitcher has released a report of observations and measurements over 10 years of delivering podcasts to listeners. It is a unique glimpse into listener behavior from a pioneering podcast company. We also spoke with CEO Erik Diehn for a popup podcast. Click through to read and listen. Continue Reading
In an encompassing and deeply researched report, UK-based MIDiA Research has produced a manifesto for broadcast radio, laying out challenges and opportunities for the future. Titled Radio is Switched On Again: Strategies for 2020 and Beyond, the densely-packed 24-page document is for subscribers only, but MIDiA kindly sent a copy to RAIN News for review. Continue Reading
The most actively engaged podcast listeners — people who listen at least weekly — are, as a group, falling away from AM/FM listening to an extent, and also streaming internet radio. This is one result of an Edison Research survey, as described by SVP Tom Webster in a webinar. Edison also displayed a top-1o list of podcasts with the greatest reach. Guess which is #1 — by a big margin. Continue Reading
In this installment of Podtrac’s series, the data show a +5% gain for downloads and +4% gain for audience. One interesting thing this week: Comedy spiked upward, to nearly match the News category in downloads. Is it a Joe Rogan effect? Continue Reading
Toronto research company Audience Insights is enlarging the scope of its research and consulting, and changing its brand to Signal Hill Insights. The main thrust of the company’s expanded mission appears to be a widening of focus. While Audience Insights provided intelligence to advertisers, Signal Hill Insights will also work on monetization issues for publishers. Click for specifics. Continue Reading
The Infinite Dial Australia has been released by Edison Research and its sponsors. Radio remains strong and reslient, while online audio grows. Continue Reading
Podtrac sent us the latest weekly update of U.S. podcast listening, both in downloads and audience, amid the COVID-19 pandemic. (You can see everything HERE.) Its latest data is for the week of May 11 – May 17. The happy news for the podcast industry is that with this week’s metrics, Podtrac’s view of the industry shows steady recovery from a Covid-19 low point in the week ending April 13. Continue Reading
Triton Digital is announcing today that its subsidiary, enterprise podcast hosting company Omny Studio, has expanded the analytics package it provides to hosted clients. The expansion is mainly about aggregating metrics across a network’s properties. This serves the company’s larger clients which publish multiple shows. Continue Reading
Venerable podcast hosting company Libsyn (formally: Liberated Syndication) released its 10-K annual report for 2019. In it, several interesting metrics stand out. We look at number of podcasts hosted, number of downloads, and annual trends for several metrics. Continue Reading
Triton Digital released the latest edition of its Australian Podcast Ranker for a reporting period that includes the month of April — specifically, March 30 through May 3. Wondery makes its first appearance in the list, with 14 shows in the top 100. An Aussie magazine reveals podcast download figures that Triton doesn’t make public. Continue Reading
Edison Research has announced a webinar for next week — Thursday, May 21 — titled Podcasting: Connection and Community During Quarantine. Start time is 1:00pm ET. It is part of Edison’s Lunchtime Webinar Series. Tom Webster will host. Click through for registration link. Continue Reading