Mark Mulligan of MIDiA Research published research showing a long tail of music providers which is gradually taking Spotify listening share from major labels and the mighty Merlin aggregate of indie labels. This cohort of providers, growing over three years, represents a “new independent.” Click through for a revealing graphic.
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In a detailed and wide-ranging data report titled Podcasting Today, Nielsen spotlights diverse podcast audiences, their share of the addressable market, and how they respond to podcast advertising. Click through for much more including graphics and a free download link. Continue Reading
Triton Digital is announcing that its measurement of French-language digital audio streams has been certified by the France-based Alliance for Press and Media Figures (ACPM) association, whose mission is to provide industry-standard measures to certify the audiences of any media that seeks to attract advertisers, including digital radio, websites, applications, podcasts. Continue Reading
Triton Digital’s Webcast Metrics monthly ranker of measured streaming entities turned a corner in the November data, at least for the time being. “Pandora reevaluates their third-party data partnerships as part of an ongoing process, and are not currently measured by Triton’s Webcast Metrics,” Triton informs RAIN. The sudden absence of Pandora’s supremacy in the chart, which RAIN has been caretaking since September 2009, creates room below for streaming radio to differentiate its groups. Click through for details, history, and charts. Continue Reading
In a consumer research study conducted by Edison Research in October and released today, Pandora reveals key learnings about how the work-from-home (WFH) population listens to streaming audio, and whether it affects their concentration and productivity. Click through for details. Continue Reading
NPR unleashed its Podcast Report Winter 2021. This interesting document is a combined growth report, best practices manifesto, and case study. Click through for details and a link to the free report. Continue Reading
Yes, another ranker. But the Edison Research Top 50 is distinguished by its underpinning of in-the-field survey work, part of the company’s Podcast Consumer Tracking Report. Over 10,000 podcast listeners were queried about their show preferences “continuously throughout 2020.” This means that, unlike server-side measurement by online tech companies, no podcast on earth is excluded. Click for details and the entire list. Continue Reading
In a new eMarketer report, US Time Spent with Media 2021 Update, the company states that time spent on digital audio listening grew 8.3% in 2020. Projecting to this year, eMarketer expects a further time-spent gain of 4.8%. The time-spent gap between digital media and “traditional” media is widening over several years. Continue Reading
Chartable released its latest podcast report which details 2020 measurements and makes a few general predictions for 2021. Overall, the data and tone of the report are bullish. Click through for details, graphics, and a (free) link to the report. Continue Reading
Podtrac has released the January edition of the measurement company’s Top Podcast Publishers ranker. (See graphic below.) As always in this ranking, iHeartRadio (#1) and NPR (#2) reside at the top. We take an interest in remixing this ranker with an eye to the number of active shows for each publisher. The result reorders the list according to the average number of downloads per show, and average number of listeners per show. Click through for the original Podtrac table, and the RAIN remixes.
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Podcast advertising intelligence company Magellan AI released its December report of top podcast advertisers. This month’s roundup includes the single-month list, and a year-to-date (YTD) list which serves as a 2020 view of the top marketing money spent in podcasting. We have gathered the list data into three tables that sort advertising spend in three ways: Top December advertisers, top 2020 advertisers, and a concentration measure of money spent per show. Click through for the goods. Continue Reading
In the December 2020 Top Podcast Publishers report from Podtrac, iHeartRadio held the #1 slot and NPR maintained its #2 ranking — those two networks remaining invulnerable to competitive infringement in the entire history of Podtrac’s ranking. As we have noted before, iHR and NPR pursue opposite audience concentration strategies. A glance backward shows that each of these two juggernauts has doubled down on its strategy. Click through for numbers and an illustrative chart. Continue Reading